8 steps section

THE 8-STEP PROCESS FOR LEADING CHANGE

1

2

3

4

CREATE

a sense of urgency

BUILD

a guiding coalition

FORM

strategic vision and initiatives

COMMUNICATE

the vision

5

6

7

8

ENABLE

action by removing bariers

GENERATE

short-term wins

SUSTAIN

acceleration

INSTITUTE

change

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Help others see the need for change through a bold, aspirational opportunity statement that communicates the importance of acting immediately.

1. CREATE A SENSE OF URGENCY

A volunteer army needs a coalition of effective people – born of its own ranks – to guide it, coordinate it, and communicate its activities.

2. BUILD A GUIDING COALITION

Clarify how the future will be different from the past and how you can make that future a reality through initiatives linked directly to the vision.

3. FORM A STRATEGIC VISION & INITIATIVES

Large-scale change can only occur when massive numbers of people rally around a common opportunity. They must be bought-in and urgent to drive change – moving in the same direction.

4. COMMUNICATE THE VISION

"We have found that just 5 to 10% of the managerial and employee population in a hierarchy is all you need to make the network function beautifully."

Removing barriers such as inefficient processes and hierarchies provides the freedom necessary to work across silos and generate real impact.

5. ENABLE ACTION BY REMOVING BARRIERS

Wins are the molecules of results. They must be recognized, collected and communicated – early and often – to track progress and energize volunteers to persist.

6. GENERATE SHORT-TERM WINS

Press harder after the first successes. Your increasing credibility can improve systems, structures and policies. Be relentless with initiating change after change until the vision is a reality.

7. SUSTAIN ACCELERATION

Articulate the connections between the new behaviors and organizational success, making sure they continue until they become strong enough to replace old habits.

8. INSTITUTE CHANGE