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Transcript

GRAND FRAIS

Alicia

Justine
Maelle

The contents

  • The presentations of Grand Frais
  • The Catchment area
  • The Grand Frais's Constraints (List)
  • The Customer's request
  • The Brand's offer

the

presentation
of GRAND FRAIS

01

created in 1992
244 supermarket around France
2,5 billion euros of turnover iin 2020
5 Food professionals



Products locals

water nebulizer

Inside

Their instagram account
and Grand Frais rank

the

Catchment
area

02

Primal area : Auchan/ Carrefour city/ Chrono drive/ Label vie/ Carrefour contact...

Secondary area: Auchan/ Leclerc Drive / Carrrefour city

Tertiary area: Carrefour (Lille) / Intermarché (Marc en Baroeuil) / Intermarché (Lille)




The rivals

(direct and indirect)

Direct Indirect

the

GRand
frais's
constraints

03

Insubstantial
Sectorial
Human
Interpersonal
Material
Technological


Fresh
Quality
Local

THe

customer's
request

04

Several products

The

BRAND's
offer

05