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Artvertising

How does advertising mirror the societies in the English-speaking world and their power?

Index

American icons

The brief history of advertising

Connecting people with the product

Buy Buy, Bye Bye?

Humour: a tool and a weapon

Name and Surname

info@genial.

www.genial.ly

Watch the video and complete the timeline.

Timeline

April 1704

The first newspaper ad appears in the Boston Newsletter

1882

New York City: 1st electronic sign lit in… Times Square

1925

Bulova makes the first TV commercial

1776

American Revolution: political ads appeared to encourage enlistment

1922

Radio ads begin

1990

The World Wide Web emerges

A brief history of advertising

1995

Pop up ads started appearing

2000

Google introduces Adwords

2006

YouTube launches video ads

2008

Ads appear in smartphone apps

TV ads bring in $140 billion. Google ads: $43 billion. Facebook: $4.28 billion

2012

Today

Highly-targeted, personalised online ads

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1

American icons

How did Norman Rockwell hook customers?

A natural storyteller

  • Observe the painting. Say what is promoted and how (topic, colours, character, mood, atmosphere...).

  • Read the text and check out your guesses (Rockwell's world and mood, what his work evokes, his tehnique of storytelling, what motivated it).

  • Complete your description of the painting with what you discovered in the text.

Norman Rockwell and the Coca-Cola mystery

Watch the video and write a recap of what you have understood.

Out fishin

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1935

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Concert on the steps

1934

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2

Connecting people with the product

How do brands create strong storytelling to engage costumers emotionally?

Advertising and fiction

Watch the Sainsbury's ad "1914, Christmas 2014".


Summarise the story.
What emotions are trigerred by this scene?

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Animated advertising

Read the text and complete the worksheet.

Billboards and walls

Read the article and draw the timeline of mural advertising (including periods, spaces, types of advertising, reason).

Account for the resurgence of mural advertising.

Which form of storytelling do you find the most influencing ? Compare with the previous documents.


Promote art

The Museum of Brands in London is holding an exhibition entitled "Advertising, influencing customers today".


Use what you have learnt to prepare a three minutes promotional message for their website.
Encourage people to come and see the various rooms of the exhibition.

3

Buy Buy, Bye Bye?

How did "pop culture" lead to overconsumption and disgust?

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Happiness

  • Online. Watch the short movie Happiness by Steve Cutts. Say how consumers are represented.
  • Choose two passages that strike you and justify.
  • Describe and comment on the final scene.
  • How close to reality do you think this film is?

4

Humour:

a tool and a weapon

How does advertising influence customers through humour?

Using parody in advertising

Name and Surname

info@genial.

www.genial.ly

  • Watch the ad "End Marmite Neglet" (2013) and sum up the story.
  • Give the elements showing that the brand targets a British audience.
  • What is the tone of the commercial?

Marmite: a case study

  • Observe the posters and find the differences.
  • Give the objective of the second poster.
  • Explain the artist's process of creation and say what made him react.
  • Is the ad effective and thought-provoking?

Spoof for thought