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Transcript

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Presentation

Start

THAYALAN NIRUBA

Assessment/evaluation

Step 4

Appeals

Step 3

Analysis

Step 2

The full description of the image

Step 1

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Netflix - Gif Campaign

The GIF :

  • A half-naked man = foreground
  • Background : dark
  • Rain falling heavily
  • The signature slogan
  • A feeling of novelty
  • From a movie "300"

Analysis :

  • Reassure people who are waiting in the rain
  • Language : suggestive, advices
  • Ad : is sophisticated
  • Creative strategy : positioning/ resonance
  • Dominant colours : stands out Leonidas king

Sex appeal

Bronze Lion at Cannes festival

Sexual image = very persuasive

Proof that this advertisement has worked

A real success for this campaign

1rst platform of streaming

Assessment/ Conclusion


THANKS!

THAYALAN NIRUBA