Record low CPIV
(Cost per incremental visit)
#1 Brand Lift Partner
Client Objective: One of the largest B2B retailers reached out to us for guidance on utilizing the power of audio to drive incremental traffic to their physical stores.
The Result:
- Katz Digital was the TOP performing partner in incremental lift (20.4% Lift).
- We also reported the lowest overall Cost Per Incremental Visit at $8.78 ... which was 2/3rds lower than the next highest CPIV.
How Katz Digital met that objective
We tailored our premium supply to their specific needs, and to verticals of Business, News & Tech. We then used FourSquare/Placed attribution technology to measure incremental lift and visits.
Katz Digital drives success for a B2B retailing giant
