4.6 Million
Highly Targeted Consumers reached
$3 CPA
95% lower than goal!
- DAI: We applied dynamic audio ad insertion using both Male & Female voiced creative to target specific sports, then layered behavioral targeting to those sports fans
- Second Screen: Implemented a second screen display re-targeting tactic to remind those who originally heard the ads to re-engage
- Optimized performance and determined conversions most occurred the late afternoons/weekends and dayparted ads served accordingly.
Client Objective: The leading multinational Sports Entertainment Company wanted to increase reach & broaden awareness to acquire paid membership and app downloads. This major Sports Entertainment Company was seeking creative new ways to reach potential users across streaming and podcasting. Their service costs $60/year and their goal was to acquire new customers at a $60 cost-per-acquisition.
The Result: This campaign exceeded all audio benchmarks and saw a steady rise in performance each month. The cost per acquisition ultimately was $3 – which was 95% lower than their stated goal of $60 per acquisition. This campaign ultimate reached nearly 5 million Americans at a cost of $.04 per person reached.
How Katz Digital met that objective
Utilizing our advanced targeting tools, we executed the following strategy:
Katz Digital drives success for a Sports Entertainment giant
