Coca-Cola Real Magic
Coca-Cola
Created on November 4, 2021
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Use Genially to create interactive and animated content in no time.
No code required!
genial.ly
James Sommerville, Founder KnownUnknown
Rapha Abreu, VP Design The Coca-Cola Company
Use Genially to create interactive and animated content in no time.
No code required!
genial.ly
Design,
Behind The Scenes
Live Session #1
Blockchain-Enabled
Creative Platform?
Design and Brand
NFT Marketplace?
Decentralized
Design DAO?
1.
Community
- Global designers
- Share, ask, grow
- Diverse and distributed
Launched June 2021
5,000 members
100+ countries
5,000 members
100+ countries
2.
Craft
- Curated global talent
- Rapid design exploration
- Brand communication
3.
Creators
- Design NFTs
- Brand NFTs
- Shared opportunities
4.
Crypto
- $KUDOS coin
- Claim, buy, hold
- Access experiences
KUDOS =
KnownUnknown Design Operating System
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
We believe
Magic is Real.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
We believe
Magic is Real.
will show...
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
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Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
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Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
What is
Real Magic™?
01
For Us
Life Is
Full Of
Magic
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Different, Unique, Surprising
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Real Magic is the human equivalent
of a chemical reaction.
Different elements mix together.
Trigger something unique, surprising and often beautiful, that magic may only last a moment, but its impact can last forever.
It's laughter
& bonding
over a meal with friends.
As well as sharing your food
with a complete stranger.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
It's the
love that goes into Mom's cooking.
As well as in the knowing smile
she gives over your own burnt attempts
to make it yourself.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
It's the unbridled release of
singing ourselves hoarse.
As well as going speechless
during a chance encounter.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
The world
needs
Real Magic
now more
than ever.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Real Magic™
Hug Icon
02
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Hug Icon
Vector Studies
2 1
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
KU Refinement
CC Design
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
KU Refinement
Hug 1
Hug/Hips 2
Hug/Hips 3
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Cylinder profile
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Extending cylinder profile extend characters at extremities of logo.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Reduce gap between C and O
Return slight slant of C and O
Increase slant of a and increase gap of tail to main body of character
Open curve tip of C and increase gap with overlapping l
Open gap between stem and shoulder of a
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
- Clean curves
- Connecting links
- Clear spaces
- Straight Stems
- Retain italic feel
- Maintain flow
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Bulge Warp-
12%
Distortion-
V4%
Attention required to manually adjust warping (some examples circled)
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Hug Icon
Transition
2 2
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Real Magic™
Content
03
Real Magic™
Content
03
Real Magic™
Is Everywhere
04
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Real Magic
is
everywhere.
Real Magic
is
everywhere.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Around the world
Real Magic is not the magic of illusion, deception or abracadabra, Real Magic is undeniable and exists all around us. You can see it happening around kitchen tables, in packed stadiums and across social platforms every day, everywhere.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Real Magic™
Photography
05
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Respecting diversity
& promoting inclusivity.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Real Magic Photography Principles
Unique & Diverse Talent.
Unapologetically Youthfull.
Unfiltered. Real for Real.
Inclusive Collective x Expressive Individual.
Invitational. Spontaneous. Close. Sharable.
Multiple Lighting, Coloring, Angles, Lenses.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
@timmarsalla
@annapalma
@guyaroch
@wonnacott
Story pushed to top
Story pushed to bottom
Illustration
Story/Magic is above
The script (and below)
Allows a clear read
Action
ABOVE center
BELOW center
Works
Portrait
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Logo
In center
RM at side
Story pushed to center
Action is being HUGGED by the logo
Camera - Wider
Landscape
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coke Summer
shot list
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
- Two friends enjoy Coke and refresh themselves with a hose
- Group of friends refresh themselves with a fire hydrant and a Coke
- Girl rolls a cold Coke across her forehead to cool herself down
- Girl pirouettes in the skate bowl to obstruct her friends skateboarding
- Two guys try to race up the skate bowl to hand the girl a Coke
- Girl at a bus stop quickly grab a selfie before one girl has to leave
- Boy runs up skate bowl with a Coke to steal a kiss from his girlfriend
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
- Two friends cheers Cokes whilst biting into separate ends of a taco
- Two friends sip the same Coke with straws
- Two girlfriends on couch laugh over messy bowls of noodles
- A couple lie on the grass. The last say of summer break with a Coke
- A friend feeds another a giant slice of NY pizza on a street corner
- Two friends carrying a tower of pizza boxes, as balancing Cokes wobble
- Friends enjoy a picnic with at sundown with dogs trying to sneak their food
Coke
+
Meals
shot list
- Footballer enjoys a Coke whilst doing kick up tricks with the ball
- An acrobat holds a Coke whilst backflipping (and not spilling a drop)
- Girl jumps into the game for some tackling, laughing and spilling
- Friends enjoy Cokes watching a street match from a rooftop
- A guy on BMX pulls a wheelie and drops low to grab the Coke
- Girl holds skateboard above her head whilst looking across the city
- Two vacation teen romancers use a skateboard as a pillow
Coke
+
Sports
shot list
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Whack it
Screen Glow gaming
Couch Gaming
Shadow Clink
RGB Projection
Rivals unite
Kiss+ Spin
Mask + mask
Fish Bowl
Just add Coke
Monochromatic
Underwater
Meditation
Foreground prop / Street Sport
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Real Magic™
Illustrations
06
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
@xavieraaltena
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
@_katiesmith_illustration_
Be mindful of color…
If the illustration is based on the primary Coke palette, then the Hug Icon won’t read.
We have to create enough color contrast for the storytellimng, the product and the brand to all work.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Be mindful of color…
If the illustration is based on the primary Coke palette, then the Hug Icon won’t read.
We have to create enough color contrast for the storytellimng, the product and the brand to all work.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
@claireisaur
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
@rosaviktoriaahlers
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
@thegoodox
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
@caroline.laguerre
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Real Magic™
Animations
07
Real Magic™
Animations
07
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Bubble Trail
Kinetic Trail
Shimmer Trail
7 1
@burgess_john
@orderdesignuk
@ion_lucin
1. Bubble Trail
All the effect is concentrated on the right/hand side
Of the CC Hug, as it rotates in, it solidifies as a HUG
A trail of tiny bubbles on right side, that solidify quickly too vector hug as it rotates
16:9
Bubble trail
Transition to solid
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
2. Kinetic Trail
A trail of outline repeat characters on right side, that solidify quickly too vector hug as it rotates
16:9
Kinetic trail
Transition to solid
Bubble trail
Transition to solid
Kinetic trail
Bubble trail
Transition to solid
Transition to solid
All the effect is concentrated on the right/hand side
Of the CC Hug, as it rotates in, it solidifies as a HUG
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
3. Shimmer Trail
A trail of shimmering script on right side, that solidify quickly too vector hug as it rotates
Kinetic trail
Transition to solid
16:9
Shimmer trail
Transition to solid
All the effect is concentrated on the right/hand side
Of the CC Hug, as it rotates in, it solidifies as a HUG
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Bubble Trail
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Kinetic Trail
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Shimmer Trail
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Real Magic™
Platform Launch
08
08
Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.
Real Magic™
Platform Launch
Q+A
09
$KUDOS
10
$KUDOS
10
KUDOS =
KnownUnknown Design Operating System
$KUDOS
KUDOS =
KnownUnknown Design Operating System
$KUDOS
KUDOS =
KnownUnknown Design Operating System
Thank
Thank
Thank you all!