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Use Genially to create interactive and animated content in no time.

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genial.ly

James Sommerville, Founder KnownUnknown

Rapha Abreu, VP Design The Coca-Cola Company

Use Genially to create interactive and animated content in no time.

No code required!

genial.ly

Design,
Behind The Scenes

Live Session #1

Blockchain-Enabled
Creative Platform?

Design and Brand
NFT Marketplace?

Decentralized
Design DAO?

1.
Community

  • Global designers

  • Share, ask, grow

  • Diverse and distributed

Launched June 2021
5,000 members
100+ countries

2.
Craft

  • Curated global talent

  • Rapid design exploration

  • Brand communication

3.
Creators

  • Design NFTs

  • Brand NFTs

  • Shared opportunities

4.
Crypto

  • $KUDOS coin

  • Claim, buy, hold

  • Access experiences

KUDOS =

KnownUnknown Design Operating System

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

We believe
Magic is Real.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

We believe
Magic is Real.

will show...

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

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Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

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Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

What is
Real Magic™?

01

For Us
Life Is
Full Of
Magic

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Different, Unique, Surprising

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Real Magic is the human equivalent
of a chemical reaction.

Different elements mix together.
Trigger something unique, surprising and often beautiful, that magic may only last a moment, but its impact can last forever.

It's laughter
& bonding
over a meal with friends.

As well as sharing your food
with a complete stranger.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

It's the
love that goes into Mom's cooking.

As well as in the knowing smile
she gives over your own burnt attempts
to make it yourself.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

It's the unbridled release of
singing ourselves hoarse.

As well as going speechless
during a chance encounter.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

The world
needs
Real Magic
now more
than ever.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Real Magic™
Hug Icon

02

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Hug Icon
Vector Studies

2 1

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

KU Refinement

CC Design

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

KU Refinement

Hug 1

Hug/Hips 2

Hug/Hips 3

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Cylinder profile

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Extending cylinder profile extend characters at extremities of logo.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Reduce gap between C and O

Return slight slant of C and O

Increase slant of a and increase gap of tail to main body of character

Open curve tip of C and increase gap with overlapping l

Open gap between stem and shoulder of a

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

- Clean curves

- Connecting links

- Clear spaces

- Straight Stems

- Retain italic feel

- Maintain flow

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Bulge Warp-
12%
Distortion-
V4%

Attention required to manually adjust warping (some examples circled)

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Hug Icon
Transition

2 2

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Real Magic™
Content

03

Real Magic™
Content

03

Real Magic™
Is Everywhere

04

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Real Magic

is

everywhere.

Real Magic

is

everywhere.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Around the world

Real Magic is not the magic of illusion, deception or abracadabra, Real Magic is undeniable and exists all around us. You can see it happening around kitchen tables, in packed stadiums and across social platforms every day, everywhere.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Real Magic™
Photography

05

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Respecting diversity
& promoting inclusivity.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Real Magic Photography Principles

Unique & Diverse Talent.

Unapologetically Youthfull.

Unfiltered. Real for Real.

Inclusive Collective x Expressive Individual.

Invitational. Spontaneous. Close. Sharable.

Multiple Lighting, Coloring, Angles, Lenses.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

@timmarsalla

@annapalma

@guyaroch

@wonnacott

Story pushed to top

Story pushed to bottom

Illustration
Story/Magic is above
The script (and below)

Allows a clear read

Action
ABOVE center
BELOW center
Works

Portrait

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Logo
In center
RM at side

Story pushed to center

Action is being HUGGED by the logo
Camera - Wider

Landscape

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coke Summer
shot list

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

  • Two friends enjoy Coke and refresh themselves with a hose
  • Group of friends refresh themselves with a fire hydrant and a Coke
  • Girl rolls a cold Coke across her forehead to cool herself down
  • Girl pirouettes in the skate bowl to obstruct her friends skateboarding
  • Two guys try to race up the skate bowl to hand the girl a Coke
  • Girl at a bus stop quickly grab a selfie before one girl has to leave
  • Boy runs up skate bowl with a Coke to steal a kiss from his girlfriend

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

  • Two friends cheers Cokes whilst biting into separate ends of a taco
  • Two friends sip the same Coke with straws
  • Two girlfriends on couch laugh over messy bowls of noodles
  • A couple lie on the grass. The last say of summer break with a Coke
  • A friend feeds another a giant slice of NY pizza on a street corner
  • Two friends carrying a tower of pizza boxes, as balancing Cokes wobble
  • Friends enjoy a picnic with at sundown with dogs trying to sneak their food

Coke
+
Meals
shot list

  • Footballer enjoys a Coke whilst doing kick up tricks with the ball
  • An acrobat holds a Coke whilst backflipping (and not spilling a drop)
  • Girl jumps into the game for some tackling, laughing and spilling
  • Friends enjoy Cokes watching a street match from a rooftop
  • A guy on BMX pulls a wheelie and drops low to grab the Coke
  • Girl holds skateboard above her head whilst looking across the city
  • Two vacation teen romancers use a skateboard as a pillow

Coke
+
Sports
shot list

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Whack it

Screen Glow gaming

Couch Gaming

Shadow Clink

RGB Projection

Rivals unite

Kiss+ Spin

Mask + mask

Fish Bowl

Just add Coke

Monochromatic

Underwater

Meditation

Foreground prop / Street Sport

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Real Magic™
Illustrations

06

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

@xavieraaltena

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

@_katiesmith_illustration_

Be mindful of color…

If the illustration is based on the primary Coke palette, then the Hug Icon won’t read.
We have to create enough color contrast for the storytellimng, the product and the brand to all work.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Be mindful of color…

If the illustration is based on the primary Coke palette, then the Hug Icon won’t read.
We have to create enough color contrast for the storytellimng, the product and the brand to all work.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

@claireisaur

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

@rosaviktoriaahlers

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

@thegoodox

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

@caroline.laguerre

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Real Magic™
Animations

07

Real Magic™
Animations

07

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Bubble Trail
Kinetic Trail
Shimmer Trail

7 1

@burgess_john

@orderdesignuk

@ion_lucin

1. Bubble Trail

All the effect is concentrated on the right/hand side

Of the CC Hug, as it rotates in, it solidifies as a HUG

A trail of tiny bubbles on right side, that solidify quickly too vector hug as it rotates

16:9

Bubble trail

Transition to solid

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

2. Kinetic Trail

A trail of outline repeat characters on right side, that solidify quickly too vector hug as it rotates

16:9

Kinetic trail

Transition to solid

Bubble trail

Transition to solid

Kinetic trail

Bubble trail

Transition to solid

Transition to solid

All the effect is concentrated on the right/hand side

Of the CC Hug, as it rotates in, it solidifies as a HUG

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

3. Shimmer Trail

A trail of shimmering script on right side, that solidify quickly too vector hug as it rotates

Kinetic trail

Transition to solid

16:9

Shimmer trail

Transition to solid

All the effect is concentrated on the right/hand side

Of the CC Hug, as it rotates in, it solidifies as a HUG

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Bubble Trail

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Kinetic Trail

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Shimmer Trail

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Real Magic™
Platform Launch

08

08

Coca-Cola. ©2021 The Coca-Cola Company. "COCA-COLA" and "REAL MAGIC" are trademarks of The Coca-Cola Company.

Real Magic™
Platform Launch

Q+A

09

$KUDOS

10

$KUDOS

10

KUDOS =

KnownUnknown Design Operating System

$KUDOS

KUDOS =

KnownUnknown Design Operating System

$KUDOS

KUDOS =

KnownUnknown Design Operating System

Thank

Thank

Thank you all!