mar 4156: Overview map

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Learn more about your flight schedule!

Let's begin our trip at the Getting Started for the Adventure module. You will explore the course's learning outcomes and all the policies related to this experience. Please, complete the module, in order to earn your passport stamp.

Our second stop will take us to an overview of the nature and process of globalization. Specifically, you will learn about the factors that have accelerated the trend toward greater globalization and will consider the arguments in favor of and against globalization.

Our third stop will take us to the overview of international marketing. Specifically, you will learn about the international marketer's task, the importance of environmental adaptation, and the progression of becoming a global marketer.

Welcome to the overview of the dynamic environment of international trade. Specifically, you will learn about protectionism and the different types of trade barriers that confront international marketers. In addition, you will appreciate how the GATT, and subsequently, the World Trade Organization (WTO) have made substantial progress reducing trade barriers, which in turn, create opportunities and challenges for international marketers.

In this module, you will learn about business ethics. Specifically, you will get an overview of the most common ethical issues present in international business. In addition, you will be presented with a framework marketers can use to make ethical decisions when faced with an ethical dilemma.

In this module, you will learn about the cultural environment and how it affects international marketing.

In this module, you will get an overview of the international legal environment. Specifically, you will learn about different legal systems, international legal dispute resolution, and the difficulty of protecting intellectual property rights in foreign markets.

In this module, you will get an overview of the breadth and scope of international marketing research. Specifically, you will learn about the issues of availability of secondary data and the problems marketing researchers face when gathering primary data in foreign markets.

In this module, you will get an overview of the concepts of economic development, emerging markets, and bottom of the pyramid markets (BOPMs)*. In addition, you will learn about the connection between the level of economic development and international marketing. *Stands for Base of Pyramid Markets

In this module, you will get an overview of multinational market regions. Specifically, you will learn about the different patterns of multinational cooperation; the arguments for and impediments to integration; and two multinational market regions: the EU and NAFTA.

In this module, you will learn about different market-entry strategies. Specifically, you will get an overview of what they are and will be presented with the advantages and disadvantages of each mode of entry.

In this module, you will learn about consumer products as they apply to international markets.

In this module, you will learn about the factors that affect the choice of a distribution channel abroad.

In this module, you will get an overview of international communication. Specifically, you will learn about the factors that drive a company to choose a push strategy versus a pull strategy in international marketing; and will consider the arguments in favor of standardized and non-standardized advertising.

In this module, you will get an overview of the personal selling and sales management function in international marketing.

In this module, you will get an overview of pricing for international markets. Specifically, you will learn about parallel imports, strategic pricing, price escalation, and countertrade.

Instructions In order to view your flight schedule for this semester, click on each number. You will see the different passport stamps that you'll earn once you complete each module.