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The Impact Of Communication On Employee And Customer Experience


Communication is extremely vital for any organization to function smoothly. Good internal communication has a very positive impact on employee performance whereas good communication with customers allows an organization to build lasting customer relationships upon trust and loyalty.

The Impact Of Communication On Employee And Customer Experience

  • Mixing and matching teams with different people from different backgrounds.
  • Having events, seminars, workshops, and training regularly.
  • Sharing all important news and updates with the employees.
  • Checking employees regularly for their cohesiveness within a workplace and making sure that nobody is feeling lonely or left out all alone.
  • Having proper channels for employee feedback – if employees still refrain, then make your feedback system support anonymous feedback. Know the difference between constructive and destructive criticism.
  • Doing your part in encouraging social interaction in a workplace – all work and no play can quickly kill the communication in an office.
  • Making company information, policies, and planned changes easy to access.

Internal communication can be improved by:

How to improve communication?

  • Having experienced customer support representatives for quick resolutions.
  • Using live engagement tools for smaller problems (like chatbots for automated resolution of problems related to orders, tracking, or updates).
  • Having incentives for (hopefully unintended) bad product experience.
  • Focusing on existing customers more than acquiring new ones.

Customer communication can be improved by:


Choosing the right communication champions

Communication Champion – always ready to help

Conatct us for Communication with customers