5 REASONS TO MAKE INTERACTIVE POSTS
Created on June 21, 2021
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5 Reasons to Make
Sources: Hubspot + Designhill
DIFFERENTIATE YOUR BUSINESS
Stand out from the crowd, and hold viewers' attention long enough for them to learn who you are as a business and what you offer. 88% of marketers say that interactive content is effective at helping them differentiate their brand.
Educating your clients and potential buyers is a huge component of effective marketing and relationship building. 93% of marketers say that interactive content is effective at educating buyers.
With the world rapidly moving towards AR and other kinds of technology that sounded like science fiction just a decade ago, missing out on key industry trends can hurt your business. 62% of B2B marketers are already using interactive content.
Interactive content gets twice the engagement of static content. In other words, you could be doing half the work and getting the same results you're getting now. Imagine what that means when you go all out.
Help potential buyers get to know your product without feeling like they're in a bind. 75% of marketers agree that non-gated interactive content can provide a “sample” of the brand, resulting in a higher degree of lead nurturing.