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Transcript

5 Reasons to Make

INTERACTIVE POSTS

Sources: Hubspot + Designhill

HubspotDesignhill

DIFFERENTIATE YOUR BUSINESS

EDUCATE BUYERS

STAY RELEVANT

INCREASEENGAGEMENT

NURTURE LEADS

Educating your clients and potential buyers is a huge component of effective marketing and relationship building. 93% of marketers say that interactive content is effective at educating buyers.

Interactive content gets twicethe engagement of static content. In other words, you could be doing half the work and getting the same results you're getting now. Imagine what that means when you go all out.

With the world rapidly moving towards AR and other kinds of technology that sounded like science fiction just a decade ago, missing out on key industry trends can hurt your business. 62% of B2B marketers are already using interactive content.

Help potential buyers get to know your product without feeling like they're in a bind. 75% of marketers agree that non-gated interactive content can provide a “sample” of the brand, resulting in a higher degree of lead nurturing.

Stand out from the crowd, and hold viewers' attention long enough for them to learn who you are as a business and what you offer. 88% of marketers say that interactive content is effective at helping them differentiate their brand.