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CITING YOUR SOURCES
In any form of argumentative communication, it is important to cite where your information came from. Firstly, it provides your audience with a way to verify that your evidence is reliable and accurate, but, secondly, it is the easiest way to establish credibility (i.e. ethos) while persuading. While in an essay, we most often show our sources through in-text citations and a works cited, how one cites sources depends on how one is presenting their information. Below are some ways sources are cited outside of academia. Please choose a way to cite your sources that best matches the examples below.
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In any form of argumentative communication, it is important to cite where your information came from. Firstly, it provides your audience with a way to verify that your evidence is reliable and accurate, but, secondly, it is the easiest way to establish credibility (i.e. ethos) while persuading. While in an essay, we most often show our sources through in-text citations and a works cited, how one cites sources depends on how one is presenting their information. Below are some ways sources are cited outside of academia. Please choose a way to cite your sources that best matches the examples below.

CITING YOUR SOURCES

While videos often cite their information verbally by speaking the names of their source, another way videos cite sources is through showing them visually. This adds to the video's credibility and the speaker's trustworthiness. Take a look at the video below to see examples of this from various television shows:

In order to cite their sources, major media websites often cite using hyperlinks. In other words, when referencing a piece of research, the journalist will link to the original source. Take a look at this article below. In just the first few paragraphs of the article, the journalist links to research from The Washington Post, the Center for Disease Control, and The Wall Street Journal.

Infographics, while certainly a visual persuasion tool, still cite their sources to prove that their information is accurate and reliable. Infographics, so as not to interfere with the text and images, often cite their research in a bibliographic or works cited format at the bottom of the infographic. Please see the examples below and notice how they cite their sources.

When presenting information orally, be it a TED Talk, a newscast, or podcast, presenters often cite their sources verbally. Verbal citations are incredibly important during an oral presentation since you can't provide a written citation or link for your audience to read or click on. Verbal citations often include the name of the organization or publication title for paraphrased information and the name and job title of the expert for direct quotes. Check out this example from the How to Save a Planet podcast:

Considered an older and more traditional way of citing sources in print, endnotes are still occasionally used online as well. With endnotes, the quoted or paraphrased material is followed by a superscript number. The superscript number then corresponds to a note placed at the bottom of the webpage (which is called an endnote). The endnote then provides source information to the reader. Wikipedia is famous for its use of endnotes: However, other sources use them as well. Here is an example from a section of the Death Penalty Information Center:

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