Fatima Shaukat
F2019260006
Submitted To:
Ma'am Fariha Gul
Interactive model or convergence model is similar to transactional model as they are both two way communication mode
TRANSANCTIONAL MODEL
LINEAR MODEL
MODELS OF COMMUINICATION
In transactional model, senders and receivers both are known as communicators and both play equally important role in communication.12
Westley and MacLean’s model explains the difference between interpersonal and mass communication as feedback
communication model based on a helix known as helical model. He explains how a child learns to communicate and the child grows up and continues to communicate.
Linear model of communication is a simple one way communication model. The message flows in a straight line from sender to the receiver.
Westley and MacLean’s Conceptual Model
Dance’s Helical Spiral Model
INTERACTIVE MODEL
GOAL
START
