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Marketing Calendar 2021
Key day for sales: Valentine's Day
Important day: International Women's Day
Easter is here! Take advantage of it
Tell her how much you love her this Mother's Day
Summer has arrived!
The Fourth of July is coming up
International Hashtag Day is in August
Back to school season!
Fall is here, and Halloween is around the corner
Get after Black Friday and Cyber Monday
Saving the best for last: Christmas, Hannukah, and more
Happy New Year! And don't forget the post-holiday sales
Start the year off on a good note...
In January everything is about New Year's resolutions and setting goals/objectives.Start by wishing your users a Happy New Year and take the opportunity to give a final boost to your holiday sales campaign.But above all, don't forget the sales!As you know, a lot of people plan to do their shopping on these dates, so plan your campaign carefully.
Dates to remember in January:Jan 1st:New YearJan 18th: Martin Luther King Jr. DayJan 28th:International Data Privacy Day
Other special dates in January include Chinese New Year and International Data Protection Day.
Resources to prepare your marketing campaigns in January:How to succeed with your email marketing during holiday salesTrends in email marketing for 20204 Email campaigns you have to try this new year
The New Year begins!
Martin Luther King Jr. Day
The excitement of the new year may have disappeared...
But that doesn't mean that February doesn't have some special dates that we can take advantage of.February has one of the most important sales dates of the year: Valentine's Day.February is definitely a month to consider when it comes to creating marketing campaigns
Dates to remember in February:Feb 14th:Valentine's DayFeb 14th: Carnival Sunday
According to the US National Retail Federation, Americans who gave Valentine's Day gifts spent a record $27.4 billion in 2020. The holiday continues to grow in the rest of the world as well.
Resources for your marketing campaigns in February:5 steps to make your Valentine's email campaign a success
March is for women
March is an important month for the struggle for women's rights. International Women's Day is March 8.So take this opportunity to show a bit about your corporate side and share stories of the women in your company and how you support equality in the workplace.
Dates to remember in March:March 8th:International Women's DayMarch 17th:St. Patrick's DayMarch 21st:International Down Syndrome Day
Another special date we have in our 2021 Marketing Calendar in March is St. Patrick's Day
Resources to prepare your marketing campaigns in March:Branding & Email Marketing: How to share your brand values through email
International Women's Day
Watch out for April Fool's Day!
For some, Holy Week is a time to celebrate religious tradition. For others, this is more of a perfect excuse to eat Easter foods and chocolate eggs.So, why not use it to unleash your creativity and hide a virtual Easter egg in your marketing campaigns to increase engagement this April?
Dates to remember in April:April 1st:April Fool's DayApril 2nd:Holy FridayApril 5th:Easter MondayApril 12th: Ramadan BeginsApril 22nd:Earth Day
Other special dates in April include Earth Day, Book Day, and Easter.
Resources to prepare your marketing campaigns for April:Design tips for creative emails
April Fool's Day
Many countries celebrate Mother's Day in May...
Mother's Day (and of course the other 364 days of the year) is perfect for giving mothers lots of love, flowers, and chocolate. So remember to think about the mothers of the world when planning your special offers and promotions.Another highlight is Star Wars Day. Whether you're a fan or not, there's no denying that this is a great social mediaoccasion, so be sure to take advantage of it!
Dates to remember in May:May 9th: Mother's DayMay 12th:EidMay 17th:Tax DayMay 31st:Memorial Day
Other special dates included in our Marketing Calendar for 2021 in May are Tax Day and the start of Roland-Garros, for tennis lovers.
Resources to prepare your marketing campaigns in May:May the 4th Be With You – An email for the Star Wars fans
It's getting hotter outside and summer is just around the corner...
For many companies, this means a drop in sales. People can't help but think about going on vacation. So don't be surprised if your marketing strategy's performance starts to decline.Does this mean that you should stop your email marketing campaigns? Absolutely not!In fact, summer can be the best time of year to stand out from your competitors and get in touch with your users.
Dates to remember in June:June 19th:JuneteenthJune 20th:Father's DayJune 26th:LGBTQ Marriage Legalized
June is also Pride Month!
Resources to prepare your marketing campaigns in June:Email marketing strategy for summer7 ideas to win the World Cup and the Euro Cup with your digital marketing
Anniversary of LGBTQ Marriage being legalized in the U.S.
Vacation season has finally arrived!
Although we advise you to plan ahead in June, you may find it difficult to keep in touch with your users during the summer.Don't forget that there will be summer sales, a perfect time to boost sales that can be lower during the summer months.The long-awaited Tokyo Olympic Games, delayed by one year, begin. An event that usually brings together the best brands.
Dates to remember in July:July 4th:The 4th of JulyJuly 17th: Emoji Day
Another special date in our 2021 Marketing Calendar in July is Emoji Day.
Resources to prepare your marketing campaigns in July:Email marketing strategy for summerHow to succeed with your email marketing during summer salesThe impact of emojis in subject lines of emails
4th of July
August is usually a month of little activity in many countries...
Summer is in full swing, but as the weeks pass, more and more people start coming home from their vacations. Therefore, it's the perfect time to address them with offers or promotions they may have missed.In addition to the closing of the Olympics, August is the month where we celebrate World Hashtag Day. An essential element in any social networking strategy you use.
Dates to remember in August:August 6th:International Beer DayAugust 8th:Olympics Closing CeremonyAugust 19th:World Photography DayAugust 23rd: World Hashtag Day
World Gamer Day is also celebrated in August, a day focused on another of the great disciplines that many marketers are striving to master to reach young and not so young people.
Resources to prepare your marketing campaigns in August:Email marketing targeting: What is it and how does it work?
End of the Tokyo 2021 Olympics
World Hashtag Day
Back to school season!
In fact, September sometimes looks like a second January. New goals, new projects and new marketing opportunities. Kids (and adults!) can't wait to buy their backpacks, pens, pencils, and agendas for the new school year.Take this into account and plan some marketing campaigns to reengage your customers after the summer with incentives such as special promotions, drawings and exclusive offers.
Dates to remember in September:Sept. 6th:Labor DaySept. 18th:OktoberfestSept. 21st:International Day of Peace
Oktoberfest 2021 begins.
Resources to prepare your marketing campaigns in September:How to recover your email contacts after the summer
Halloween is just around the corner...
Autumn is officially here, and so is Halloween! This means that, both online and offline, monsters and other creatures could be around the corner, waiting to scare people.With some of the most important dates of the year just around the corner, it's time to start planning the strategy for the Christmas season and add a festive touch to our campaigns.
Dates to remember in October:October 10th:World Mental Health DayOctober 11th:Indigenous Peoples' DayOctober 31st:Halloween
We must not forget days such as World Smile Day or World Animal Day that can play a role in some digital marketing strategies.
Resources for preparing your October marketing campaigns:Tips and ideas for your Halloween email campaignThe ultimate guide to Christmas emailing9 Mailjet email templates for this ChristmasMistakes that will send your emails to spam this holiday season
Indigenous Peoples' Day
It is one of the strongest times of the year for B2C sales...
Thanks to Black Friday and Cyber Monday, so it's time to get your machinery up and running!In other words, you should have these dates marked in red on your 2021 marketing calendar, as it's the best time for promotions and special offers before Christmas.
Dates to remember in November:Nov. 1st:All Saints' DayNov. 26th:Black FridayNov. 29th:Cyber Monday
There are also other dates to note: All Saints' Day, World Shopping Day, World Gender Violence Day or Influencer's Day, for example.
Resources to prepare your marketing campaigns this November:Black Friday: Create the perfect email marketing campaignWhy it's important to have a good infrastructure for Black FridayThe ultimate guide to Christmas emailing9 Mailjet email templates for this ChristmasMistakes that will get your emails sent to spam
The end of the year and the most relevant thing is the Christmas campaign.
It’s the season of Christmas shopping online.This is your chance to give you a final boost in the last quarter of the year, with campaigns and special offers for the holidays.But in December, it's not only about selling, but also participating in the festive atmosphere and thanking your clients for spending the year with you.
Dates to remember in December:December 24th:Christmas EveDecember 25th:ChristmasDecember 26th: KwanzaaDecember 31st:New Year's Eve
Another highlight in this month is World Day of Persons with Disabilities
Resources to prepare your marketing campaigns in December:Send your Christmas emails with MailjetThe ultimate guide to Christmas emailing9 Mailjet email templates for Christmas
New Year's Eve