ICAP

that makes you proud!

how to create an effective website

a reeeeally talented (and cheap) member of staff....

• great first contact
• excellent PA
• amazing at sales

how to make your website into a lean mean marketing machine

WORDPRESS

marketing

copywriter

graphics + illustration

Katie

• low traffic
• few leads
• looks dated

stuggling website

• consistent high value traffic
• high lead conversion
• on brand, attractive front face

successful website

mythbuster #1websites are sooo 2018... its all about social now

websites will be the first impression of your business for the majority of potential customers

1. get people to your site

2. convert more visitor into leads

search engine optimisation

SEO

mythbuster #2seo is super technical - I couldn't possibly do it!

Don't be tricksy

Be authentic

Don't be tricksy

Be authentic

semrush

ahrefs.com

moz.com

Be clever about the keywords you chase

blogging

the single best thingyou can do for seo

link building

or 5 steps to increase conversions

website fixes

1%

average conversion rate is....

this is rubbish...

step one: identify the goal of each page on your site. what action to you want it to convince people to take

step two: use credibilty triggers

a person talented at stating the obvious

If you don’t give visitors a reason to believe what you do is good they won’t believ what you do is good

step three: dangle some carrots

step four: make sure you address every possible objection to taking action...

step five: make it reeeeeally obvious what you need them to do!

mythbuster #3I don't want to look desperate

If you’re not asking for the lead then you won’t get it

now sit back and watch the magic happen!

thinking of a redesign?the importance of reverse engineering...

any questions?

www.geekboutiquedesign.com