10
9
8
7
6
5
4
3
2
1
Typically Have:
- Student debt
- Insecurities; Highest rate of depression
- Lack present-focus
- ADHD is common due to digital stimulation
- Commitment-phobia for financial investments
View of Associations:
Synonymous with
Corporate Entities,
Elitist, Exclusive,
Untrustworthy
Shaped By:
- 9/11
- The 2009 Recession
- Seeing parents struggle
- Technology/Internet
- Birth of social media
- COVID-19
Brand Loyalty: The
Least brand loyalty of any other generation.
Driven By:
- Autonomy
- Freedom
- A sense of purpose
Size: 72.1 Million, the largest population as of 2019
Seek Peer
Recommendations:
89%
Prefer Remote Work:
61%
By 2025: 75% of the projected global workforce
Age: 24 to 39
as of 2021
75% of Workforce – Inc.com; The (Millennial) Workplace of the Future Is Almost Here; Author: Peter Economy.
Remote work – HRExecutive.com; Millennials Prefer Office to Remote Work; Author: Michael J. O’Brien.
89% Recommendations – NielPatel.com; 5 E-commerce Techniques for Connecting with Millennial Shoppers.
Depression – CDC.gov; Mental Health, Substance Use, and Suicidal Ideation During the COVID-19 Pandemic — United States, June 24–30, 2020.
Sources:
Discover the Power of a
Data-Driven Strategy
IN 2021
MILLENNIALS