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Transcript

WHEN WE HEAR STORIES, OUR BRAINS RELEASE...

FOR MEMORY

DOPAMINE

+ info

Dopamine helps engagement as it aids us in regulating our emotional responses.

FOR CONNECTION

OXYTOCIN

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Oxytocin is associated with empathy, and when our brains release oxytocin, it helps us create deeper connections. These can be in-person connections or feelings of empathy and closeness towards the characters in our story.

FOR EMOTIONS

CORTISOL

+ info

Cortisol helps us make memories, improving the likelihood that an audience will remember our story and its message.

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