The 4C's Model

The marketing mixthe 4 c's

4C analysis is a marketing model that seeks to evaluate the customer in a larger context.

It represents a change in mentality when developing marketing strategies in companies. Understanding and analyzing the consumer in this way allows creating personalized content and unique experiences.

The 4 c model

• It replaces the traditional 4P mix
• More oriented towards people, their habits and understanding their behaviors.
• The basis of the analysis is the study of the wishes and needs of the users and, based on this, other variables are considered.

The 4 c model

Cost

Communication

Convenience

Consumer

• The main needs in their daily life are studied and understood.
• Creating or selling a desirable and unique product.
• The purpose is to offer something profitable in the eyes of the users and in the plans of the company.

consumer

• It is oriented towards interaction with consumers.
• Use of social networks is highly effective. It provides the opportunity to measure a series of factors during the interaction (metrics).

communication

• It is the analysis of the price that represents for the consumer the fact of satisfying their needs.
• The consumer decides what to buy and at what price regardless of whether the store is even in another country.
• Cost - benefit ratio.

cost

• It refers to the place within the marketing strategy.
• It evaluates the effort that the consumer makes to buy something.
• Go to a store, check the product's website, observe different sales options on social networks, etc.
• The customers have become much more digital.

convenience