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PEPSICO

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Group members: Emilia Amaya, Amelia Mosquera, Jezabel Rodríguez, Andrea Osorio, Doménica Murgueitio MYP 5C

PEPSICO

History/Owner/Ceo

resources

SWOT analysis

conclusions

Target and ethical responsability

Values

Vision

Mission

INDEX

PepsiCo, the American multinational company was founded in 1965, in New Bern, North Carolina, United States. · In 1965, Donald Kendall, in that moment the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-Lay, recognized what they called “a marriage made in heaven,” a single company delivering perfectly-salty snacks served alongside the best cola on earth. · Their vision led to what quickly became one of the world's leading food and beverage companies: PepsiCo. · PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. · PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands, such as Frito-Lay, Gatorade, Pepsi-Cola, Quaker, and Tropicana. · PepsiCo’s commitment to Diversity & Engagement comes to life in the 2018 Diversity Report: PepsiCo’s Position. · Founder: Caleb Davis Bradham, · Current CEO: Ramón Laguarta

History/ Owner/ CEO

  • FOR THE CONSUMERS: By creating joyful moments through our delicious and nourishing products and unique brand experiences.
  • FOR THE CUSTOMERS: By being the best possible partner, driving game-changing innovation, and delivering a level of growth unmatched in our industry.
  • FOR THE ASSOCIATES AND THE COMMUNITIES: By creating meaningful opportunities to work, gain new skills and build successful careers, and a diverse and inclusive workplace.
  • FOR THE PLANET: By conserving nature’s precious resources and fostering a more sustainable planet for our children and grandchildren
  • FOR THE SHAREHOLDERS: By delivering sustainable top-tier TSR and embracing best-in-class corporate governance.

CREATE MORE SMILES WITH EVERY SIP AND EVERY BITE

Mission

Be the global leader in convenient foods and beverages by winning with purpose

VISION

Sustained Growth: PepsiCo expects its employees to have a vision of sustained growth. It’s a skill that harnesses other skills such as innovation, ambition, and determination. Empowered: organization that believes in giving freedom and autonomy to its employees, given that they work within the organization’s governance. In order to survive at PepsiCo, employee empowerment is a critical skill. Responsibility and Trust:PepsiCo expects its employees to be responsible and trustworthy. The company believes that these two core values are of the utmost importance leading to the growth of the company.

Values

sustained growth, empowering people, trust, and responsibility.” PepsiCo is a company that aspires to be the best both socially and economically, l.

PepsiCo expects i

86% of Pepsico´s 2020 Goal sugar cane was Bonsucro-certified, progress toward our end-2020 target of 100%.

  •  PepsiCo’s focuses on six overlapping priorities within the food system: Agriculture, water, packaging, product, climate, and people.
  •  Agriculture: Advance environmental, social, and economic benefits to communities around the world by supporting practices and technologies that promote improved farmer livelihoods and agricultural resiliency.

Target and Ethical Responsibility

 Due to the global impacts of climate change, water scarcity, and population on constant growth, the food system is in urgent need of transformation.

  •  Products: Reduce added sugars, sodium, and saturated fats
  •  Packaging: Fundamentally change the way the world interacts with our packaging to deliver the vision of a world where plastics will never become waste.
  • 88 % of the packaging is recyclable or biodegradable; that is the goal of 100% by 2025
  • Water consumption: Drive water security to assure business continuity while positively contributing to communities.
  •  Saved more than 13 billion liters of water/ Water usage has been reduced by 60%.
  • Deliver safe water access to 25 million people by 2025.

 People: Advance respect for human rights by using PepsiCo’s capabilities and scale.

  •  Climate: Do our part to curb climate change by reducing greenhouse gas (GHG) emissions across our value chain.

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SWOT

It exists a heavy competition from Coca-Cola in their soft drinks category. They are always neck to neck with each other. Most of the soft drinks of the PepsiCo is perceived as unhealthy. Their products are only present in the food and beverage industry which may be harmful in the longer run. failed products such as ‘Crystal Pepsi’ which hurts the brand image of the PepsiCo and thereby giving room to the competitors to grow.

It is one of the most prominent and famous brands in the world in the food and beverage sector. India as a country is becoming more health conscious. This can be noted from the 2015 analysis of top selling brands that the top 5 beverages are only juices and sweet syrups.. Under the leadership of Indra Nooyi PepsiCo has been doing really well. It has managed to stay at number two position in the complete food and beverage sector only behind Nestle in that field. In its beverage category all its soft drinks have an iconic taste and that’s why their customers do not prefer to shift brands. Frito-Lay has been one of the top-selling brands in the world.

PepsiCo’s main competitor is Coca-Cola. Both brands have identical product portfolios and also apply similar marketing strategies. The unhealthy factor associated with its products can take a toll on the health-conscious customers and might lose them. Since its products are concentrated in a single market, they are always more likely to be affected by the recession than ones who are in different markets. tax factor in various countries affect due to which the price of their products may be deemed higher.

Product Diversification If Pepsi was to diversify its products into other markets such as clothing, sports equipment among other, it will be able to achieve a much better state of market stability than its condition right now. The brand has already entered into a partnership will allow PepsiCo to sell its products in said outlets. Addition of Flavors: Pepsi has always tried releasing new flavors to bring in more customers. Bringing in such flavors even in carbonated beverage form can help Pepsi attract a larger market. Healthy Options: It should work more on improving the health implications of their products and make the customer aware of the same. Diet Pepsi is a positive move towards that direction

Threats

Opportunities

Weaknesses

Strengths

SWOT ANALYSIS

PepsiCo is a company that aspires to be the best both socially and economically, and therefore, must work with its corporate values not only with its customers but with its workers to achieve its vision.

A conclusion about the target and ethical responsibilities refers to the develop or pose of decision-making of the enterprise, is that they are conscientious of the principles, values and guidelines strengthens (ethical system and structure) and also of the impact that causes on the environment.

PepsiCo is one of the companies with the most sales of colas, snacks and juices, around the world, for young people thanks to its supply chain.

In conclusion, PEPSICO must continually keep generating new strategies to stay in the market, and must always seek to keep up with its competition otherwise the company will decline to the point of bankruptcy.

CONCLUSIONS

Pepsico seeks to create a community in which their sustainability priorities are aligned with the SDGs so that their actions can contribute to a greater collective impact.

PepsiCo, (2021), Mission and Visions. Recovered by: (https://www.pepsico.com/about/mission-and-vision PEPSICO. (2021). LEADERSHIP. [pepsico.com]. Obtained from: https://www.pepsico.com/about/leadershipPEPSICO. (2021). DIVERSITY & ENGAGEMENT. [pepsico.com]. Obtained from: https://www.pepsico.com/about/diversity-and-engagementPEPSICO. (2021). ABOUT THE COMPANY. [pepsico.com]. Obtained from: https://www.pepsico.com/about/about-the-company PepsiCo CSR. (2017). Retrieved February 3, 2021, from prezi.com website: https://prezi.com/1got2f-oq9yg/pepsico-csr/ . (2020). Helping to build a more sustainable food system. Retrieved from https://www.pepsico.com/docs/album/sustainability-report/2019-csr/2019_sustainability_report_summary.pdf Bhasin, H. (3 de Abril de 2019). Obtenido de https://www.marketing91.com/swot-analysis-pepsico/Farooq, U. (20 de Julio de 2019). Obtenido de https://www.marketingtutor.net/swot-analysis-of-kfc/ David, F. R., & David, F. R. (2003). It’s time to redraft your mission statement. Journal of Business Strategy, 24(1), 11-14 MARKETING91. (3 de Abril de 2019). SWOT Analysis of Pepsi – PepsiCo SWOT analysis. Obtenido de: https://www.marketing91.com/swot-analysis-pepsico/ PEPSICO. (2021). LEADERSHIP. [pepsico.com]. Obtained from: https://www.pepsico.com/about/leadership PEPSICO. (2021). DIVERSITY & ENGAGEMENT. [pepsico.com]. Obtained from: https://www.pepsico.com/about/diversity-and-engagement PEPSICO. (2021). ABOUT THE COMPANY. [pepsico.com]. Obtained from: https://www.pepsico.com/about/about-the-company

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