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Brand extensions
alequiroz.picones
Created on February 2, 2021
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Transcript
brand extensions
A brand extension is a branding and marketing strategy that uses an existing brand (an umbrella brand) and developed for the launch of another product under the same name, but for another category of products.
10 ways
how do companies do it?
The process usually involves identifying the associations and brainstorming where they might be relevant
Shift the form
Transfer a component
Transfer a benefit
Leverage an expertise
Companion products
Leverage the customer base
Leverage a lifestyle
Leverage a celebrity expertise
Leverage a celebrity lifestyle
Change the game by changing a brand image