Personal Branding - Gemma Rubio Rodrigo

Personal Branding

www.definethefine.com

- PRESENTATION -

Gemma Rubio RodrigoDefine The Fine - Founder

@Gemurris

https://www.linkedin.com/in/gemmarubio/

- PERSONAL BRANDING -

On a business-level

"You do have a personal brand whether you know it or not"

“It is not who you know; it is who knows you”

Branding

On a personal level

- Personal brand Vs Personal branding-

Your personal brand reflects what people think and say about you when you are not present. It’s how you make people think about you and your persona. It’s the way you dress and behave. It’s your trusted reputation, it shows people what they can expect from you and influences those who are making decisions about you.

Personal branding is a form of personal marketing. It is the process of purposefully putting your self-brand “out there” in a way that aligns with yourself. It’s what you broadcast when you interact via social media with the world, how you come across online.

Personal brand

Personal branding

VOICE

YOUR LOOK

EXPERTISE

PERSONALITY

PURPOSE

- COLD FACTS-

BRAND MESSAGE SHARED BY EMPLOYEES REACHES 561% MORE THAN THE SAME MESSAGE SHARED BY THE COMPANY

BRAND MESSAGE RE-SHARE 24 TIMES MORE WHEN DISTRIBUTED BY EMPLOYEES

82% BUYERS TRUST MORE COMPANIES WHEN THE CEO & SENIOR LIDERSHIP ARE ACTIVE ON SOCIAL MEDIA

88% OF PEOPLE TRUST ONLINE REVIEWS AS MUCH AS PERSONAL RECOMENDATIONS

75% OF PEOPLE ARE WILLING TO DRIVE FURTHER IN ORDER TO DEAL WITH A GREAT SALESPERSON

75% OF HR DEPARTMENTS ARE REQUIRED TO RESEARCH A CANDIDATE ONLINE BEFORE MAKING A HIRE

70% OF EMPLOYERS HAVE REJECTED CANDIDATES BASED ON INFORMATION THEY FOUND ONLINE

90% OF EXECUTIVE RECRUITERS GOOGLE CANDIDATES BEFORE MAKING A HIRE

Infographic: Social Employee Advocacy - MSLGROU A Study by Microsoft and Cross Tab Marketing. A study by Microsoft and Cross Tab Marketing. 2012 Execunet Study Careerbuilder

- WHY IT IS NECESARY TO STAND OUT OF THE CROWD -

BE YOURSELF

BE UNIQUE

- WHAT CAN PERSONAL BRANDING DO FOR YOU-

Grant you more sales

Connect with your target audience

Build a positive image for you and for your company

Build stronger professional reputation and credibility

Improve your promotion possibilities

Grant you more contacts and customers

Grant you more business opportunities

Grant you better job opportunities

Create a greater network of business associates

And much more!

- PERSONAL BRANDING -

What would you like people say about you, when you are not around?

Authentic

Honest

Decisive

Positive

Charming

Motivated

Efficient

Trustworthy

Smart

Creative

Confident

- PERSONAL BRANDING -

Understand other people’s perceptions of you

- PERSONAL BRANDING -

Ask yourself: What makes me different?

- PERSONAL BRANDING -

Think about the people you admire

Richard Branson Virgin

- PERSONAL BRANDING -

Create your voice – your authentic “you”

Be yourself!!

- PERSONAL BRANDING -

Define your Goal

G

AL

- PERSONAL BRANDING -

Know your target

Key Issues

Needs

Concerns

- PERSONAL BRANDING -

Develop your messaging

Consistent

To the point

Storytelling

Compelling

Create emotions

Add value

- PERSONAL BRANDING -

Build your reputation where it counts

- PERSONAL BRANDING -

Do research in the industry you are in, to be in the most relevant networks

- PERSONAL BRANDING -

Specific audience

- PERSONAL BRANDING -

Create a beautiful personal branding hub

- PERSONAL BRANDING -

The power of personal branding when looking for a job or a promotion

We want you!

- CONCLUSION-

Define your identity

Stand out from the crown

Use the same user name and imagen

Create a strategy

Define your objectives

Share knowledge

Networking

Take care of your presence online

Be authentic

- READY TO START! -

THANK YOU!