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Created on December 22, 2020
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- Consider timezones
- 4-6 hours of content max/day
- Networking & matchmaking
- Encourage participants to sign up using social media accounts!
- Onboarding, contingency plans, FAQs
- Tech, data & cybersecurity
- Virtual event platform (your online venue)
- Integrated event management platform
- Streaming tools
- Community building, integration & engagement
- Engage with digital tools like chats, polls, Q&A, quizzes
- Merge physical + virtual community
- Metrics & measurement
- Measure online activities & engagement on the platform
Why Hybrid Events?
- Combines live events with virtual perks and participation.
- Creates opportunities to facilitate interactions and participation with both online and offline attendees
- Extended event lifetime & reach → increased ROI!
The 5 Pillars of Hybridisation
- Community Building
- Digital Engagement
- Learning Opportunities
- Defining Practical Outcomes
3 C's of Content
- Captivate: eg. shorter sessions rolled out over multiple days
- Cinematic: eg. viral TikTok videos, informative TED talks or Netflix specials
- Collaborative: eg. virtual break-out rooms, dedicated groups on social media, or live forums