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One World Company Turkcell is established in Turkey; is an established, integrated communication and technology services company. It provides voice, data, TV services and value-added individual and corporate services to its customers over its mobile and fixed networks. mobile communications in Tur

Transcript

FAVOURABLE

UNFAVOURABLE

https://www.turkcell.com.tr/

EXTERNAL ENVIRONMENT

STRENGTHS

OPPORTUNITIES

THREATS

WEAKNESSES

WEAKNESSES

  • WEAK SIDE- Disruptions in customer serviceLack of information-Foldings applied to the minutes used.

STRENGHTS

  • GSM is the most widely used brand in Türkiye-Customer focused campaign approach-Advertising success-A well-established company-Height of shooting force

OPPORTUNITIES most preferred to be one of the brands in Türkiye-The spread of mass communicationRapid development of technology

THREATS

  • - Existence of GSM companies such as Avea and Vodafone- Campaigns by other GSM companies-Different advertising understanding of other GSM companies