BİM

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• BİM Market Chain was established in 1995 with 21 stores.
• It was established by Cüneyd and Aziz Kapsu, Korkut Özal and Mustafa Topbaş.
• The most popular claim shared on social media for the goal and meaning of BİM's name was laid as United Islamic Markets. However, this claim remained completely unfounded and untrue.
• The real expansion of BİM, which always aims to offer quality products at affordable prices, is United Markets Inc.
• There are about 5 thousand stores in Turkey. BİM, one of our brands that successfully represents our country not only in Turkey but also abroad, is one of the most preferred markets in countries such as Morocco and Egypt.

Swot Analysis

4.Threats

3.Opportunities

2.Weaknesses

1.Strengths

• Other markets chain
• Markets trying to imitate
• Opening and closing hours of branches

4.Threats

• Since the production cost is less, it is not affected much by the economic crisis.
• The sector's growth over time
• Plenty of product variety
• Numerous advertisements that increases customer numbers

3.Opportunities

• Occasional complaints as a result of not very high quality level in some products
• No service to homes
• Lack of staff
• Not selling alcoholic beverages

2.Weaknesses

• Selling affordable products to every budget
• Having own products
• Selling for years
• Department excess

1.Strengths

• Melis ELMA
• Ayşe UZUN

Ramazan Atıl Anadolu Lisesi

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