E-Twinning

TURKISH AIRLINES

• ''Our journey, which started on May 20, 1933 with 5 planes and less than 30 eployees, contunies today as the airline that flies to the most countries in the world today, as we celebrate to our 87th anniversary.
• In 1953, Istanbul Yeşilköy Airport was copleted and opened to international air traffic. This place was named Atatürk Airport in 1985.
• In 1959, we proundly started to carry our logo inspired by the wild goose by Mesut Naimoğlu.
• With our devoted efforts, we increased our capital from 200 million in 1972 to 400 million TL by increasing 100%.
• In 1983, the 50th anniversary of our story, we had the happiness of bringing our 2.5 million passengers to new places. We have started to serve our passengers to their native languages with various languages options such as English, German, Japanese, French, Italian, Spanish, Portuguese, Korean, Chinese and Russian.
• In 2008, we took our place among the distinguished airline brands as a member of the world's largest airline alliance, Star Alliance. With the Wi-Fi service we offer on our flights, we ensured that our passengers stay connected with the world at all times.
• Our passion that has grown over the years has enabled us to become the airline that flies to the most countries in the world. Today, we fly to over 120 countries from our new home, Istanbul Airport, with our young fleet of more than 365 aircraft.'' TURKISH AIRLINES

4. Threats

3. Opportunities

2. Weaknesses

1. Strengths

SWOT Analysis

• Favorable geographic location,
• Wide distribution network,
• Significant cost versus competitors for international flights it has an advantage.
• Having ethnic international traffic,
• Having a strong financial position,
• The domestic market is strong in Turkey.
• Having a rising market share,
• Flag carrier.
• High customer satisfaction (In 2007, Turkish Airlines ranked first in the airline industry with 78 points in the customer satisfaction survey.)

Strengths

• Low motivation of employees,
• High number of plane crashes in the past,
• Lack of crisis preparedness plans (for example; COVID-19),
• High seasonality in occupancy,

Weaknesses

• Turkey is a popular tourist center.
• High cargo transportation potential,
• A growing domestic market,
• There are big cities abroad that have not yet been flown.
• Investments continue in the country's transport infrastructure.

Opportunities

• There are infrastructure problems.
• High-speed train service is spreading among big cities.
• Fuel costc are high and unstable.
• International competition,
• Increase in costs,
• Terrorist attacks,
• Air ticket prices are higher than their competitors.

Threats

RAMAZAN ATIL ANADOLU LİSESİ

• Duru MANGTAY
• Emine ÇELİK
• Seher ÇAM

THANKS!