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Transcript

SWOT ANALYSIS

Skoda Auto

FAVOURABLE

UNFAVOURABLE

INTERNAL ENVIRONMENT

EXTERNAL ENVIRONMENT

STRENGTHS

OPPORTUNITIES

THREATS

WEAKNESSES

1. Skoda is available in wide range2. Spacious interiors and passenger space3. High brand recall in markets of UK and Europe4. Excellent advertising

1. Etremely stiff competition in the segment 2. Still trying to establish itself in the emerging economies

1.Collaborations with automobile entities2.Argumenting automobile market can be beneficial for Skoda3.Cheaper variants amd hybrid cars

1. Rapid technological innovations implented in upcoming cars2. Intense competition from international car manufactures can reduce Skoda s Market3. New hybrid fuelled and concept cars

Skoda Auto

  • founded in 1895
  • Headquarted in Mladá Boleslav
  • Area served: Europe, South America, Africa, Middle East, Asia Pacific
  • Škoda automobiles are sold in over 100 countries
  • In 2013 the brand achieved sales revenues totalling 10.3 Bilion