Škoda Auto
honzacaoviet
Created on November 10, 2020
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Transcript
SWOT ANALYSIS
Škoda Auto
FAVOURABLE
UNFAVOURABLE
INTERNAL ENVIRONMENT
EXTERNAL ENVIRONMENT
STRENGTHS
OPPORTUNITIES
THREATS
WEAKNESSES
1.unique styling2.support from Volkswagen3.Customer Relationship4.Suitable for luxury and comfort driving
1.Poor presence in value segments2.Poor distribution channels3.Pricing4.Perception
1.High market potentional2.Transition Customers
1.Competition
Skoda Auto
- commonly called Škoda, is a Czech automobile manafacturer founded in 1895 as Laurin and Clement and Headquarted in Mladá Boleslav
- After 1991 it was gradually privatized to the German Volksvagen Group in 1994
- Škoda automobiles are sold in over 100 countries