Baťa

Baťa a.s.

Baťa was founded in 1894 in Zlin, the Czech Republic by Tomas Baťa. It is a global footwear and fashion accessory manufacturer and retailer. Currently the headquartered of Baťa are in Lausanne, Switzerland. The Baťa company is still owned by the Baťa family and expanded in over 70 countries.

SWOT ANALYSIS

Baťa a.s.

FAVOURABLE

UNFAVOURABLE

INTERNAL ENVIRONMENT

EXTERNAL ENVIRONMENT

STRENGTHS

OPPORTUNITIES

THREATS

WEAKNESSES

• Global presence in more then 70 countries.
• Baťa is well known in big cities and small towns.
• Strong distribudion network.
• Sells through over 1200 retail stores in India and 5000 stores worldwide.

• Limited market share due to competiotion.
• Low quality image- because of the low pricing the consumers think it will refrect in the product

• Foodwere is a fashion statement today.
• Growing demand in premium footwere.

• Intense competititon from other footwere brands.
• Duplicity in the market.