Client Objective: Major national retailer wanted to optimize their Hispanic female shopper targeted ad campaign by hyper focusing key regions aligning with store locations.
The Result: Katz’s ad tech provided a regional solution to a national retailer with 100% + delivery in all regions. Ad tech delivered the Hispanic female shopper during specific shopping hours with an emphasis on driving traffic in store and on line.
How Katz Digital met that objective
Unidos delivers the largest Hispanic digital audio footprint with the ability to hyper focus on any region. In this case, the South and West regions were the client targets. The geographical distribution of impressions aligned with store locations, proving crucial for in-store traffic and BOPIS (buy online, pick up in store) shopping.
Major national retail chain uses Unidos scale and tech capabilities to define regions
