Project 1. Digital Marketing
Ana Landa Vázquez
Created on September 7, 2020
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Transcript
KEY PARTNERS
KEY ACTIVITIES
VALUE PROPOSITION
KEY RESOURCES
CUSTOMER RELATIONSHIPS
CHANNELS
CUSTOMER SEGMENTS
COST STRUCTURE
REVENUE STREAMS
CANVAS BUSINESS MODEL
Albaydar
Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? Channel phases:
- Awareness
- How do we raise awareness about our company's products and services?
- Evaluation
- How do we help customers evaluate our organisation's value Proposition?
- Purchase
- How do we allow customers to purchase specific products and services?
- Delivery
- How do we deliver a Value Proposition to customers?
- After sales
- How do we provide post-purchase customer support?
What Key Activities do our Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams? Categories:
- Production
- Problem Solvin
- Platfom/Network
What type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they? Examples:
- Personal assistance
- Dedicated Personal Assistance
- Self-Service
- Automated Services
For whom are we creating value? Who are our most important customers? Mass Market Niche Market Segmented Diversifies Multi-sided Platform
Who are our key partners? Who are out key suppliers?Which Key Resources are we acquiring from partners? Which Key Activities do partners perform? Motivations for partnerships:
- Optimization and economy
- Reduction of risk and uncertainty
- Acquisition of particular resources and activities
What value do we deliver to the customer? Which one of our customer's problems are we helping to solve? What bundles of productos and services are we offering to each Customer Segment? Which customer needs are we satisfying? Characteristics:
- Newness
- Performance
- Customization
- GEtting the Job Done
- Design
- Brand/Status
- Price
- Cot Reduction
- Risk Reduction
- Accessibility
- Convenience/Usability
What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? Is your business more:
- Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)
- Value Driven (focused on value creation, premium proposition)
- Fixed Costs (salaries, rents, utilities)
- Variable costs
- Economies of scale
- Economies of scope
For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? Types:Fixed Pricing:
- Asset Sale
- Usage fee
- Subscription Fees
- Lending/Renting/Leasing
- Licensing
- Brokerage
- Advertising