IN 2021
Prefer Remote Work
Discover the Power of Digital-First Strategy
Gen Z has an average attention span of 8 seconds, smaller than that of a goldfish, according to studies by Marketplace.org. With digital over-stimulation, you must provide relevant content that sparks their interest.
SHORTEST ATTENTION SPANS IN HISTORY
Gen Z embraces individuality. Encourage them to utilize their specialties to strengthen your team. With 61% preferring to work remotely, they are autonomous thinkers that also enjoy digital collaboration.
AUTONOMY
This generation respects authenticity and trustworthiness. They have high values and choose brands that align with their core values. With diversity being prominent in 2020, this will carry into the future.
DIVERSITY AND AUTHENTICITY
HOW THIS IMPACTS
YOU
Use a smartphone over a desktop or tablet.
75%
This generation is currently graduating and entering the workforce.. They grew up with the internet, seek creative outlets, and are masters of digital communication.
Non-hispanic whites - most diverse generation ever
52%
of the US workforce
by 2030
30%
of the total
US Population
24.3%
BORN 1996 - PRESENT
They're technology-natives and tend to be the most financially conservative of any generation. They're independent, future-oriented, and on the move! Here's everything you need to know about the next generation of Association members.
THE PLATFORMS THEY LOVE LOlovVE ON
MEET GEN Z