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Engage:'Build Meaningful Relationships'• Be relevant & add value: Share knowledge & know what’s happening in your prospect's world• Build trust: listen (...and learn) and be respectful• Non-digital strategies can support and compliment a digital focus e.g. a hand-written note can go a long way• Learn to love ‘no’

Connect:Grow Leads +create awareness & interestExceptional messaging: Humanised language (natural language informalisation)Engaging asset creationAutomate, track & chase - daily outreach, CRM Integration (& set up)

Identify:“If you don’t know where you're going, you’ll end up someplace else"Well researched plan, market assessment (TAM), prospect identificationClear objectives & strategic directionDefine success: key metrics, outcomes & KPIs

OptimiseUnique insights go furtherMeasure every step and sell to the right peopleConstant feedback loop; listen, learn and ask the right questionsCollaborate, innovate & iterate to maximise ROIReview, optimise and AB Test