User Intent vs Keyword Research - What Are The Best UK SEO Company Ser
Celandine Clark
Created on August 13, 2020
When seeking to improve rankings, the core task for everyone from the best UK SEO company to the in-house search engine expert has always been keyword research. But Google’s release of BERT is just one more step in the drive towards natural language processing and evolutions in deep learning.
More creations to inspire you
THE EVOLUTION OF THE THERMOMETER INFOGRAPHIC
Personalized
DAILY SPECIALS VERTICAL MENU
Personalized
KAWAII CULTURE INFOGRAPHIC
Personalized
CELL TYPES: VERTICAL INFOGRAPHICS
Personalized
BRAZILIAN CARNIVAL INFOGRAPHIC
Personalized
LIST OF GREAT IDEAS FOR ENTREPRENEURS
Personalized
COMPARATIVE PROCESS INSPIRATION
Personalized
Transcript
User Intent vs Keyword Research - What Are The Best UK SEO Company Services Saying?
When seeking to improve rankings, the core task for everyone from the best UK SEO company to the in-house search engine expert has always been keyword research. But Google’s release of BERT is just one more step in the drive towards natural language processing and evolutions in deep learning.
BERT is a revolutionary tool, available to help search engines understand what the user is looking for and deliver results. This suggests that SEO optimization teams will see their work moving away from keyword research and more towards studying their users’ intent. Is keyword research now dead?
Not necessarily. Searchers will always use keywords to define their searches and identify which of the results match their needs. The key to understanding which keywords will help move content up the rankings is to know your target audience and what questions they want you to answer. Often, knowing the questions your users are asking will guide you towards using more long-tail keywords.
So for the moment at least, intent research works hand in hand with keyword research, for everyone from the best website optimisation company to the in-house SEO team.
Search Engine Experts
Sources:
SEO optimization
Website Optimisation Company