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Client Objective: To showcase this supermarket chain’s competitive pricing, locally sourced food and reward points. The ultimate goal was to drive foot traffic / on-site visits from younger families looking to provide healthy meals.
The Result: For a modest test-level adspend, Katz Digital generated over 700,000 in-store visits and an estimated $28.5 Million in revenue – all at a cost per store visit that was less than 10% of the typical cost for the Grocery category.
How Katz Digital met that objective
Our immense scale gave us the ability to target custom geographies around the supermarkets within this chain. Katz partnered with Foot Traffic Attribution Leader, Placed/ Foursquare to measure in-store visits and attribution KPIs. Results were phenomenal!
700,000
Store Visits
$28.5 Million
Revenue
Major Supermarket chain tests location attribution with Katz Digital, sees enormous gains
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