Social Marketing

Hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups

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Philip Kotler

A self-regulating business model that helps a company be socially accountable—to itself, its stakeholders, and the public.

Sustainable Development Goals

NO POVERTY

ZERO HUNGER

GOOD HEALTH AND

QUALITY EDUCATION

CLEAN WATER AND SANITATION

AFFORDABLE AND CLEAN ENERGY

DECENT WORK AND ECONOMY GROWTH

REDUCED INEQUALITIES

SUSTAINABLE CITIES AND COMMUNITIES

RESPONSIBLE CONSUMPTION AND PRODUCTION

GENDER EQUALITY

INDUSTRY, INNOVATION AND INFRASTRUCTURE

LIFE BELOW WATER

LIFE ON LAND

PEACE, JUSTICE A ND STRONG INSTITUTIONS

PARTNERSHIPS FOR THE GOAL

CLIMATE ACTION

THE IMPORTANCE OF CORPORATE SOCIAL RESPONSIBILITY IN SOCIETY NOWADAYS