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05,02,Index,Cronogram,Expected Results,07,Objectives,06, Ethical Considerations ,01,03,Research Question,Introduction and background ,08,Methodology,09,04,Social Media,10,Factors, Conclusion ,Purpose, Bibliography,Purpose,Promote Business,To analyze the determinant factors of social media for innovative business ideas including the marketing techniques to promote business by the owners and management of small and medium-sized enterprises. ,Expected results,Maintain easy communication with customers,Save costs through smart devices and reduction of workers,Keep up with the digital transformation,Provide its services in all branches with the same quality,Have a greater reach of advertising,Businesses who are competent and connected to the internet with social media accounts will be able to:,VS,THANK YOU!,However, the use of social media as a marketing tool is a more recent phenomenon and an innovation created by the cyber community of the global village (the human population of with close interaction through internet). ,VS,Social media marketing is rapidly gaining popularity in the United Arab Emirates. In this territory, the United Arab Emirates social media networks are popular in all age groups, though the degree of popularity and preference for social media networks differs.,Theodore Roosevelt,Far and away the best prize that life offers is the chance to work hard at work worth doing,Objectives,Specifics,General,Ethical Considerations,ALI ALSAADI Supervisor: Dr. Luna SantosUAE,• To explore the different tools/applications/networks of social media used by small and medium enterprises, with a focus on food & beverages businesses in the UAE• To document the benefits and challenges of social media usage for food & beverage SMEs in the UAE• To analyze the approaches used by food & beverage SMEs of the UAE for the selection of social media networks for marketing• To recommend suitable approaches for social media marketing for the promotion of food & beverages by small and medium enterprises in the UAE• To provide some guidelines to overcome barriers for small and medium enterprises in the UAE in their aim of developing a social media plan.,Develop a theoretical framework to understand the use of social media networks for marketing purposes by small and medium enterprises of the UAE,The researcher will follow international ethical standards applicable to the study from the beginning to the end. All respondents will be informed by the researcher that they have no obligation to participate in the study and that their participation is completely voluntary. ,Research Question,Chi, 2011,The Effect of the Internet and Social Media on Small Businesses: Innovative approaches to business in the UAE,WHAT ARE THE KEY FACTORS PRODUCING AN EFFECTIVE STRATEGY OF SOCIAL MEDIA NETWORKING FOR THE MARKETING SECTOR IN THE UNITED ARAB EMIRATES? ,A variety of options,Virtual Brand Community,Replace traditional marketing ,Cox, 2010,Cha, 2009 ,Social media is an emerging marketing platform and is as complex as its use to stay in touch with friends and family. It's considered the innovative marketing hub of the 21st century (Shankar et al., 2011).,Methodology,Research design ,Qualitative data will come from the case studies collected. Broader challenges and questions will be outlined and presented in descriptive form. Quantitative data will be gathered from a sample survey conducted with a structured questionnaire and observations recorded with a checklist. The questionnaire will be based on close-ended questions. A likert scale will be used to evaluate the survey responses. ,The researcher will adopt a mixed methodology for this study with a combination of a quantitative and qualitative approach.,Bibliography,Intro,Timeline,The internet has exponentially increased the speed and quantity of communication between people worldwide. A rapid change in communication appeared with the rise of social media. Social media networks are social interaction channels that allow people to share their feelings, ideas, and information with a selected audience and with online communities (public). ,Conclusion,O'Brien, C. (2016) The Evolution of Digital Marketing: 30 Years in the Past & Future. The Insider. Accessed on 25 February 2018.,Chi, H. (2011) Interactive Digital Advertising VS. Virtual Brand Community: Exploratory Study of User Motivation and Social Media Marketing Responses in Taiwan. Journal of Interactive Advertising 12(1), 44-61.,Cox, S. A. (2010) Online Social Network Member Attitude Toward Online Advertising Formats. MA thesis, The Rochester Institute of Technology.,Cha, J. (2009) Shopping on Social Networking Websites: Attitudes towards real versus virtual items. Journal of Interactive Advertising, 10(1), 77-93.