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Observatory e-Jobs

Open Tech Trends

Index

Open Tech Trends

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Current and Future Digital Jobs

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Labour Market Trends

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New Digital Professions

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Digital Transformation Trends

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Industry 4.0

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Research Projects

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Outputs

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Technology is evolving

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Potential Users

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Open Tech Trends

Will be primarily designed to provide evidence about the use of technology to improve teaching and learning and contribute to Digital Transformation for decision makers and professionals at national, regional or local level across Europe, which targets the following potential users:

Open Tech Trends:

Names are fictitious. Any resemblance is entirely coincidental

Potencial Users:

Eduardo Galán

Young People with Fewer Opportunities

Adrian Tavalas

Trainers of VET and Adult Education Schools, Universities and Businesses.

Michaela Buben

Young People Just Entering the Labour Market

Joao Alvés

Students from VET and Adult Education Schools and Universities

The Open Tech Trends is conceived as an online Observatory which intends to highlight evidence in the area of innovation in education, and digital professions related to the digital sector, especially in:

Technology is always evolving.

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Current & Future Digital Jobs

Labour Market Trends

New Digital Professions

Digital Transformation Trends

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Current and Fututre Digital Jobs

Digital Transformation Trends

Labour Market Trends

New Digital Professions

Industry 4.0

Industry 4.0

OUTPUTS

Empowering adults and student's future entrepreneurship.

Current and Future Digital Jobs

Research Projects:

Within the Digital sector

Labour market trends for hiring

Digital Transformation Trends

Among other relevant and emerging Digital Topics.

New Digital Professions

To improve teaching & learning and contribute to Digital Transformation for decision makers and professionals.

Industry 4.0

Source: Wikipedia

The Fourth Industrial Revolution (or Industry 4.0) is the ongoing automation of traditional manufacturing and industrial practices, using modern smart technology. Large-scale machine-to-machine communication (M2M) and the internet of things (IoT) are integrated for increased automation, improved communication and self-monitoring, and the production of smart machines that can analyze and diagnose issues without the need for human intervention.

Industry 4.0:

Source: MachineMetrics

The reasons why industry 4.0 is important are the benefits. It helps manufacturers with current challenges by becoming more flexible and reacting to changes in the market easier. It can increase the speed of innovation and is very consumer-centered, leading to faster design processes.

Industry 4.0:

Industry 4.0:

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Digital Revolution of Education 4.0

This report summarised the evolution and requirements of the educational system along with the fourth industrial revolution 4.0. Digitalization, artificial intelligence, and portable computing have led to new learning scenarios transforming traditional education into a new model that teachers have to adapt and innovate to cope with new generations' expectations. The fourth industrial revolution (IR 4.0) brought about a state of change in education. IR 4.0 is disciplined by artificial intelligence and digital-physical frames, making the human-machine interaction even extra versatile. By preparing students for the next life and working with IR 4.0, you can replace people working in specific fields with smarter robots. Education requires the use of relevant information and skills that cannot be replaced by robots.

International Journal of Engineering and Advanced Technology (IJEAT)

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Thanks to the rapid development of Industry 4.0, Education 4.0 should move from the current 2.0 education to 3.0 / 4.0.

Education 4.0:

Enables education to create change

Education 3.0:

Consumption of knowledge and labour

Education 2.0:

Learning through Internet

Education 1.0:

Centuries of memorization practise

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The growth of modern research shows that education should keep pace with the student world and provide them with a secure and sustainable future. Education 4.0 uses unique technology and tools Education 4.0 to create a similar environment for both, ensuring that the educational experience is similar to the work experience. Therefore, Education 4.0 is a more realistic and practical learning method, which can produce excellent results for student learning.

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Google for Education

Industry 4.0:

Google has launched a Global Report based on the future of the classroom, as it is evolving faster than ever. The aim is to help teachers around the globe to have tools to prepare students for challenges that don't yet exist. In this way, they have published a list of emerging trends in classroom education, such as digital responsibility, life skills & workforce preparation, computational thinking, collaborative classrooms among others that are based on soft skills rather than hard skills. The best part of this website is that you can find trends by country and watch different videos that can help teachers to transform methodologies.

Future of the Classroom: Emerging Trends in K-12 Education - Spain Edition

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Source: Cambridge Assessment International Education (2018)

Source: Informe de resultados España (2018)

Spanish students between the ages of 12 and 19 use a smartphone for homework.

Spanish teachers say that the use of technology in the classroom has a high impact on student motivation.

80%

Spain is optimizing resources with tech

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Three of the most prominent trends in Spain’s K-12 classrooms:

Student-led Learning

Innovating Pedagogy

Digital Responsibility

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Industry 4.0:

This report aims to highlight that education is not just transferring knowledge but also teaching students to develop skills, values, and critical thinking to face a world that is increasingly complex with the need to be more inclusive and sustainable for all. OECD Education Policy Committee in 2015 recognized the importance of educational change based on the learners. The Future of Education and Skills 2030 project was launched in 2016 to help countries prepare their education systems for the future. Currently, the project is in the second phase which focuses on how to design learning environments for learners with different skills, attitudes, and values, therefore, they all will learn differently so a static curriculum does not fit in this scheme, curricula will have to be dynamic and personalized to ensure learner's development.

OECD Future of Education and Skills 2030

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The future, by definition, is unpredictable; but by being attuned to some of the trends now sweeping across the world (OECD, 2019) we can learn – and help our children learn – to adapt to, thrive in, and even shape whatever the future holds. Students need support in developing not only knowledge and skills but also attitudes and values, which can guide them towards ethical and responsible actions. At the same time, they need opportunities to develop their creative ingenuity to help propel humanity towards a bright future.

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The OECD Future of Education and Skills 2030 project has observed some innovative features of education systems that are just emerging but that may become the “new normal” in tomorrow’s education systems.

Sources: Lexico

Sources: Adage

Digital Transformation is "the use of new, fast and frequently changing digital technology to solve problems. It is about transforming processes that were non-digital or manual to digital processes." Whereas, a trend is "a general direction in which something is developing or changing."As such, Digital Transformation Trends will talk about different new tendencies used in changing digital technology to solve actual and current problems.

Digital Transformation Trends:

Digital Transformation Trends:

Source: Salesforce

The digital transformation uses "digital technologies to create new — or modifies existing — business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation."

Digital Transformation Trends

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Technology Trends in Higher Education

As colleges and universities embrace technological innovations, their priority is improving the student experience — and providing high-quality learning tools for the growing number of diverse learners. A recent survey of 62 higher education decision-makers conducted by the Center for Digital Education (CDE) identified the following technologies as vital to digital transformation: digital content (58%), student information systems (SISs)/learning management systems (LMSs) (44%), and automation technologies (39%).

Technology Trends in Higher Education

Research Survey

Center for Digital Education

"Higher education leaders want to provide students with technology tools to enhance their learning experiences, both on campus and off."

Digital Transformation Trends

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COVID-19: What next for the education sector?

Experts widely differ, as in the definition of socialism, as to when Covid-19 would leave us. Even world leaders are helpless before the electron-microscopic virus. What's next after Covid is a bewildering mystery. One thing is certain—life will never return to the pre-corona era. Taking into account the trends that have emerged in the academic field during these pandemic days, we can make certain intelligent extrapolations. Education, an engine of change, plays a vital role in ensuring the quality of life. Its style is bound to undergo a significant transformation.

COVID-19: What next for the education sector?

Online Article

The Week

"Covid-19 has set the ball rolling for a revolution in teaching and learning"

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COVID-19: What's next for the education sector?

To consider:

A blended system that combines traditional classroom teaching and online exercises would gain popularity. Students may be able to get two or even more degrees simultaneously from the same or different universities in the online mode.

Other impacts

Video lectures can be viewed repeatedly whenever students feel comfortable. They can derive the benefits of lessons from the best educators in the world.

Merits of online programmes

No hands-on skill can be developed without the close guidance of an instructor. Online teaching of children in lower standards will not be effective, since their movements have to be continuously monitored by the teacher.

On the flip side

A traditional teacher cannot easily change as an effective online teacher. This calls for the massive training of millions of teachers. We have to keep in mind that this is not distance education or a set of correspondence courses.

Style of Online Courses

Source: DIY Genius

While the digital economy is booming, the demand for many traditional, high-paying professionals like lawyers, accountants, academics and middle management is decreasing due to what’s being called the robot revolution.This doesn’t mean these jobs will disappear by any means but the competition is increasing fast in the traditional professions, which means many people entering these professions are working more for less money.

New Digital Professions

Source: DIY Genius

Fortunately, there are new industries where hierarchies aren’t well-established because the skills required to do the work have only been around for a few years. It is these new industries that will drive the next economic boom. If you want to position yourself to make a much higher income, you should start learning the highly-paid digital skills in these emerging industries.

New Digital Professions

New Digital Professions

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2020 Emerging Jobs Report

In this year’s report of LinkedIn’s 2020 Emerging Jobs, artificial intelligence and data science roles continue to proliferate across nearly every industry. Robotics, an emerging sector of the $1.2 trillion artificial intelligence industry, has also made its first appearance in this report. The report shines a light on jobs experiencing tremendous growth and examining what these trends mean for the workforce. Using LinkedIn data, the report can identify the top 15 jobs that have emerged over the last five years, as well as the skills uniquely associated with them, and insights into the industries and cities hiring this emerging workforce.

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  • The future of the tech industry relies heavily on people skills.
  • Smart(er) cars are coming.
  • Secondary cities have the jobs.
  • Tech takes over Washington, D.C.
  • Remote work becomes mainstream.

Data and artificial intelligence continue to make a strong showing in our Emerging Jobs Report, but roles across sales and health care also took spots. Here are the top job trends from this year’s list:

  • Data science is booming and starting to replace legacy roles.
  • Increased insurance coverage for mental health is driving up demand for behavioral health professionals.
  • It’s never a bad time to be an engineer.
  • Online learning is here to stay.

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  • Data Engineer
  • Behavioral Health Technician
  • Cybersecurity Specialist
  • Back End Developer
  • Chief Revenue Officer
  • Cloud Engineer
  • JavaScript Developer
  • Product Owner
  • Artificial Intelligence Specialist
  • Robotics Engineer
  • Data Scientist
  • Full Stack Engineer
  • Site Reliability Engineer
  • Customer Success Specialist
  • Sales Development Representative

The Top 15 Emerging Jobs (in the U.S.)

New Digital Professions

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The Changing Nature Of Work

This report aims to shed light on some of the key drivers which are worth taking into account when assessing the effect of new technologies on the future of work and skills. It combines a synthesis of the most recent and robust scientific evidence available with original JRC research on issues that have been often overlooked by existing studies. In particular, the report provides new insights on the interplay between automation and work organization, the extent and nature of platform work, and the patterns of occupational changes across EU regions.

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In the European Union (EU), the technological revolution is causing significant changes in the world of work. Some jobs are at risk of being lost to machines. Others are being transformed and new ones are being created. As a result, the skills we need are also changing. At the same time, new forms of employment are on the rise. Occupational structures are shifting, often leading to polarisation in employment and wages which in turn, can increase inequalities.

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Publication: The Changing Nature of Work

" Digital technologies do not simply create and destroy jobs: they also change what people do on the job, and how they do it. "

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Probability of automation by type of occupation:

  • Food preparation assistants
  • Assemblers
  • Cleaners and helpers
  • Labourers in mining, construction, manufacturing and transport
  • Drivers and mobile plant operators

Most affected

  • Sales workers
  • Customer services clerks
  • Health associate professionals
  • Information and communications technician
  • Personal care workers

Highly transformed

  • Health Professionals
  • Hospitality, retail and other services managers
  • Administrative and commercial managers
  • Chief executive, senior official and legislator
  • Teaching professionals

Least affected

New Digital Professions

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The Digital Design Professional

With this brochure, you are recommended "Digital Design" as a possible answer to this dilemma: How does a short response time help us if we don‘t have a clear vision or if the solution is a moving target? Where are the innovations supposed to come from if there is a lack of ideas? The "Digital Design Professional" is someone whose profession is designing digitalization. Why is this person different? Why is this person important? You‘ll find the answers on the following pages.

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The development of innovative business models and social structures based on information technology — for example, streaming services for film and music or social networks.

Transfer of analog business processes that are already understood into the digital world — for example, the move But how does a short response time help us if we don‘t have a clear vision or if the solution is a moving target? Where are the innovations supposed to come from if there is a lack of from doing business at the bank counter to online banking, or from a physical bookstore to online bookselling?

DIGITAL TRANSFORMATION

DIGITALIZATION

Analog-digital conversion of data and processing of data in digital form — for example, the step from a record to a CD, or from paper files to digital forms.

DIGITIZATION

When a term appears to be ambiguous, it helps to break it down. We like the following three-level understanding of the term:

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DIGITAL DESIGN AS A PROFESSION

Digital designers understand digitalization as material that can be shaped. They think through the possibilities and potential of technology in combination with the economic conditions and the current or future desires and needs of people.

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  • respects data protection and data security
  • is sustainable and creates sustainability
  • appreciates analog and digital means equally
  • uses digital means only when this is necessary

GOOD DIGITAL DESIGN...

  • Is useful and usable
  • Is elegant and aesthetic
  • Is evolutionary
  • Is exploratory
  • Focuses on the person as a whole
  • anticipates the effects of its results

Source: OECD

The digital economy has the potential to enhance productivity, income, and social well-being. It is creating job opportunities in new markets and increasing employment in some existing occupations. As digital technologies enable the production of more goods and services with less labour, they also expose some workers to the risk of unemployment or lower wages.

Labour Market Trends for Hiring Within the Digital Sector

Source: OECD

They also enable changes in the organization of work, with implications for the capability of existing policies and programmes to ensure labour market inclusion, job quality, and skills development. To reap the benefits of the adoption of digital technologies, governments, businesses, trade unions, and academia will need to address new economic and labour market challenges

Labour Market Trends for Hiring Within the Digital Sector

Labour Market Trends for Hiring Within the Digital Sector

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The digital transformation is profoundly affecting how people contribute to societies, live and work, including in terms of the number and types of jobs available. While worries of widespread technological unemployment may be overstated, the impact of digital transformation on the nature of work and the skills required is very real and already upon us. Many new, productive and rewarding forms of work and jobs are being created as part of the digital transformation, but at the same time, many jobs have disappeared and more are likely to go in the future.

Preparing for the Changing Nature of Work in the Digital Era

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These workers will need to significantly adapt to succeed in the new digitally enabled work environment. OECD makes a policy how to prepare workers for new jobs and for change, empower people with a mix of skills to succeed in a digital world of work and get ready for a massive training challenge.

Some 14% of workers face a high risk that their tasks will be automated

Another 32% face major changes in the tasks required in their job and, consequently, the skills they would need to do their job.

The impact of digitalisation on the workforce depends on technological innovations and uptake of these new technologies but OECD estimates suggest:

Labour Market Trends for Hiring Within the Digital Sector

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This research was commissioned by the Department for Digital, Culture, Media, and Sport (DCMS) in the UK. It aims to provide an overview of digital skills demand and to help inform the development of an evidence-based digital skills policy. Digital skills are becoming ever more important in today’s economy, and employers indicate that about one-third of vacancies they find difficult to fill are, to some degree, attributable to a lack of appropriate digital skills amongst applicants.

No Longer Optional: Employer Demand for Digital Skills

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But the term “digital skills” covers a wide array of competencies, knowledge, and skills, making it difficult to design interventions to address digital skills needs. This report attempts to illuminate the issue through an analysis of millions of online job adverts in the UK to highlight the skills employers demand. It aims to provide an overview of digital skills demand and provide a useful basis to inform an evidence-based skills development policy.

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Labour Market Trends for Hiring Within the Digital Sector

The ability of economies to remain innovative and competitive relies on the availability of competences of skilled workers in line with rapidly evolving market trends. Arising technologies driving the digital transformation reshape the way of doing business and impact the speed of change of the e-skills and competences needed.

e-Skills & Digital Leadership Skills Labour Market in Europe 2015 – 2020

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That document describes the development of e-skills in Europe, both for ICT practitioners and for e-leadership skills, look at changes in numbers of ICT students and graduates as a major source of talent entering this workforce, and elaborate trends of e-skills and e-leadership skills demand and supply to update a foresight scenario and forecast until 2020.

Amending the mismatch between the skills available and those demanded digital transformation of the economy has been a key priority since the European Commission developed a long term e-skills strategy. While the number of ICT students is now increasing and the Member States are stepping up their efforts, the changing e-skills needs those face employers and the ICT workforce have left their marks.

Source: McKinsey

There is a growing polarization of labor-market opportunities between high- and low-skill jobs, unemployment and underemployment especially among young people, stagnating incomes for a large proportion of households, and income inequality. Migration and its effects on jobs have become a sensitive political issue in many advanced economies.

Current and Future Digital Jobs

Source: McKinsey

The development of automation enabled by technologies including robotics and artificial intelligence brings the promise of higher productivity (and with productivity, economic growth), increased efficiencies, safety, and convenience. But these technologies also raise difficult questions about the broader impact of automation on jobs, skills, wages, and the nature of work itself.

Current and Future Digital Jobs

Current and Future Digital Jobs

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Building on its prior work, the Business-Higher Education Forum commissioned Burning Glass Technologies to examine the new skills in the job market of the digital economy, who identified key competencies, more precisely 14 skills that will become fundamental in the new economy and people's lives. These skills have been identified for job seekers and employees who, if they have and combine them, will have a powerful advantage overall.

The document “The New Foundational Skills of the Digital Economy” refers to the skills that future professionals will have to develop. The rapid changes in the labour market require the development of certain skills that happen to bring advantages to professionals.

The New Foundational Skills of the Digital Economy

The rapid changes in the labour market require the development of certain skills that happen to bring advantages to professionals

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These skills are sought after in most jobs and not necessarily in the digital/technological economy, although they appear more frequently in publications in the digitally intensive areas of the economy.

skills

Interrelated Groups

- Digital Security and Privacy - Computer programming - Software development - Managing data - Analysing data

- Data Communication - Digital design - Project management - Business process

- Communication - Creativity - Critical thinking - Collaboration - Analytical skills

Business Enabler Skills

Digital Building Block Skills

human skills

The 14 skills subdivide into 3 interrelated groups:

Source: The New Foundational Skills of the Digital Economy

The professionals who claim this mix of skills are called blended digital professionals. The combination of these 14 qualifications may not be fully implemented. On the other hand, if there is a combination of these skills, there is a possibility to develop your career and contribute with an advantage. Besides, if workers acquire these skills, the company will achieve a better position in the market.The article asserts that the valuation of skills that are given by the candidate and employer is different. It was not clear whether the candidates do not have these skills or if they do not find it essential to signal them. The search for new talent, according to organizations, is becoming more complicated as people do not keep up with the demands of the labour market.

Source: The New Foundational Skills of the Digital Economy

It is not only important to acquire, but also to publicize the skills that are valued and necessary, as that brings a significant advantage in the current and future job market. Education must continue to develop cooperative work with organizations to anticipate rapidly changing business needs.In a digital economy, those who manage to acquire such skills will become much more adaptable, with greater purchasing power and thus improve their long-term career prospects. For this to be possible, the existing gap between demand and supply of these skills must be mitigated.The McKinsey & Co. study states that the creation of new jobs is due to automation and artificial intelligence, and that more than 1/3 of the skills identified as necessary in 2016 will no longer be needed in the same job in 2020. Therefore, the advanced skills from the past will become the fundamental skills of the future.

Current and Future Digital Jobs

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Jobs of Tomorrow – Mapping Opportunity in the New Economy

Job creation in the digital economy is determined by the choices and investments made by the government.

The report "Jobs of Tomorrow" Mapping Opportunity in the New Economy” was published by the World Economic Forum, and contained the discoveries, interpretations and conclusions from the members, partners and other parties that were registered at the Forum, although it may not correspond to the estimates. It addresses the opportunities that arise with the creation of new professions, and identifies and develops them as professions of the future.

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Jobs of Tomorrow – Mapping Opportunity in the New Economy

This report focuses on how professions of the future will boost skills in the human and technological fields.

After a period of changes caused by new technologies, the Fourth Industrial Revolution created 7 newly emerging professional clusters that will become 96 individual titles for new jobs and opportunities, with new data sources and innovative approaches to keep up with emerging jobs and skills. Unequal opportunities, displacement and wage inequalities seem to be increasingly present.

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This report focuses on how professions of the future will boost skills in the human and technological fields, creating jobs linked to:

  1. Care Economy
  2. Sales
  3. Marketing and Content
  4. Data and AI
  5. Engineering and Cloud Computing
  6. People and Culture

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  1. Business skills
  2. Specialized Industry skills
  3. General and soft skills
  4. Tech baseline skills
  5. Tech disruptive skills

These groups of emerging professionals drive employability growth, according to an analysis of the 2018 World Economic Forum's Employment Future Report, as professions of the future will be responsible for 6.1 million opportunities worldwide in 2020-2022, and the trend is for rates to increase year after year.

These types of professionals carry distinct skills that can be divided into five groups:

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As professions of the future, they reflect a growing need for new services and products across all global economies. On the one hand, the adoption of new technologies will give rise to a greater demand for jobs in the green economy, for functions at the forefront of data economy and AI, as well as new functions in engineering, cloud computing, and product development. On the other hand, there is also a need for greater human intervention and interaction in the new economy, thus creating a need for jobs in the service economy: roles in marketing, sales, and content production, as well as roles at the forefront of people and culture.

The skills required by emerging professionals include different abilities, combining technical and multifunctional skills. The report specifies what the specific learnings/updates and competencies that are created in each profession group of the future are.

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The dynamism of the labour market shows reduced changes with the growth of dynamic employment, followed by the change and turnover of the workforce. This job prosperity in the labour market will increase the need for changes in the hiring system, such as the use of skills and skills focused on lifelong learning and flexible accreditation in labour market transactions.

With the creation and growth of new markets, assets transferred in all sectors, or accumulated business know-how and new skills used, observe a change in employment opportunities with the needs of the technological and economic context, stressing that the transition to the new world of work will be centered on human beings, technology, and the environment

We are in a new era of Globalization - the Fourth Industrial Revolution - which combines technological development, demographic and socio-economic changes in a future where changes in employment will be felt, requiring new types of skills, as a result of great challenges and unprecedented opportunities. Futurists predict that "65% of children entering primary school today will have a type of job that doesn’t exist yet".

Current and Future Digital Jobs

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The article “FUTURE Time Traveller” addresses the future of the labour market, the rapid technological development, and how it will accompany globalization and the transformation of skills with flexibility, maintaining receptivity to both innovation and the uncertainty of the future. It explains studies from different countries that share how the use of technology will shape our thinking and behaviour and change the job market, explaining the usefulness of gamified games as guides and career planners.

FUTURE Time Traveller

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Traditional jobs are expected to disappear in the future - functions related to Administration, Manufacturing and Production and Sales - and new jobs are adaptable and flexible, where the work environment is characterized by greater autonomy, technology, reduced physical effort and increased intellectual and social tasks. With this, it is necessary to transform and acquire skills - dubbed “21st Century Skills” - that meet changing needs to thrive in the workplace and a constantly evolving society.

  1. Artificial intelligence
  2. Robotics
  3. Nanotechnology
  4. 3D printing
  5. Genetics
  6. Biotechnology

Technological progress is evolving in a colossal way, making production processes autonomous using fewer workers.

This New Revolution is characterized by developments in the field of:

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The direction that changes take in the future will be determined by the actions that are practiced in the present. The World Economic Forum introduced 8 possible scenarios for future work, focused on four trends:

The mobility of talent

The ability to follow the right skills to perform tasks

The evolution of learning

The change and acceptance of new technologies

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The document focuses on the transformations that digital natives, nicknamed Generation Z - a generation motivated by money and job security, who believe in careers that have a purpose and passion, although they consider that there is a lack of job opportunities - will find jobs of the future.

These young people have a high control of digital tools, since they were born in a digital age and never lived in a world without internet. They are characterized by being pragmatic, future-oriented, entrepreneurial and communicative in a direct way. However, when approached about the “digital economy”, they state that they do not feel prepared, showing that they are concerned about their future work

Policy makers

Career advisors

Young people of generation

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The skills of individuals are currently considered to be essential and decisive to achieve competitive advantage. It is difficult to estimate precisely what the requirements will be to equip young people with the knowledge and skills they will need in their work tasks in the future. But one thing is certain, they must focus on developing skills that differentiate, rather than approach, machines.

All groups were asked about their assessment of the skills that are needed for young people to prepare for the jobs of the future and conclusions did not coincide between the three target groups.

The “FUTURE TIME TRAVELLER” project also carried out a survey among three target groups:

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Regarding the skills expected from workers in the future, it is likely that particularly important skills will be:

  1. Cognitive skills (flexibility and creativity)
  2. Digital skills (advanced)
  3. Process skills (critical thinking to use logic and reasoning)
  4. Complex problem-solving skills
  5. Deliberative skills (discernment and decision-making)
  6. Resource management skills (motivating, developing, directing and identifying the best people)

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