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Transcript
By Gemma Rubio Rodrigo
Create Personas
How are we evaluated
Titles
Duties and responsilities
Responsibilities
My objetive is....
Photo/Description
Goals and values
Employer: industry, size
genero
Marital Status
Education
Age
gender
Demography
Date
Name
COMPANY PERSONA
- COMPANY PERSONA -
COMPANY PERSONA
- COMPANY PERSONA -
What are our buying motivations?
How do we define success?
What do we want to accomplish?
Goals
What are we looking to do?
What's sucess for us?
Needs
What problems do we have with existing products or services?
genero
What's stopping us from acheaving our goals?
What are our challenges?
Pains
Date
Name
COMPANY PERSONA
- COMPANY PERSONA -
When and how do we participate?
What role do we play in purchases: decision makers, influencers?
Roles
What's the buying path: awareness, consideration, purchase and advocacy
What information do we need during different parts of the funnel?
Our journey
What are our digital and nondigital activities?
genero
Where can we be found on social media?
What channels do we use to do research?
Channels
Date
Name
To what things do we say NO?
COMPANY PERSONA
What affects our decisions?
- COMPANY PERSONA -
What would stop us for making a move?
Obstacles
genero
Date
Name