Want to make creations as awesome as this one?

Differences

Transcript

By Gemma Rubio Rodrigo

Create Personas

How are we evaluated

Titles

Duties and responsilities

Responsibilities

My objetive is....

Photo/Description

Goals and values

Employer: industry, size

genero

Marital Status

Education

Age

gender

Demography

Date

Name

COMPANY PERSONA

- COMPANY PERSONA -

COMPANY PERSONA

- COMPANY PERSONA -

What are our buying motivations?

How do we define success?

What do we want to accomplish?

Goals

What are we looking to do?

What's sucess for us?

Needs

What problems do we have with existing products or services?

genero

What's stopping us from acheaving our goals?

What are our challenges?

Pains

Date

Name

COMPANY PERSONA

- COMPANY PERSONA -

When and how do we participate?

What role do we play in purchases: decision makers, influencers?

Roles

What's the buying path: awareness, consideration, purchase and advocacy

What information do we need during different parts of the funnel?

Our journey

What are our digital and nondigital activities?

genero

Where can we be found on social media?

What channels do we use to do research?

Channels

Date

Name

To what things do we say NO?

COMPANY PERSONA

What affects our decisions?

- COMPANY PERSONA -

What would stop us for making a move?

Obstacles

genero

Date

Name