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SWOT Analysis,Strengths,(Internal),Characteristics of the business that place the business or project at a disadvantage relative to others.,Weaknesses,Characteristics of the business or project that give it an advantage over others.,(External),Elements in the environment that the business or project could exploit to its advantage.,Opportunities,Threats ,(Internal),Elements in the environment that could cause trouble for the business or project.,Strengths, Weaknesses, Opportunities and Threats,(External)