SWOT ANALYSIS II

SWOT Analysis

Strengths

(Internal)

Characteristics of the business or project that give it an advantage over others.

Strengths, Weaknesses, Opportunities and Threats

S

Weaknesses

(External)

Characteristics of the business that place the business or project at a disadvantage relative to others.

W

Opportunities

(Internal)

Elements in the environment that the business or project could exploit to its advantage.

O

Threats

(External)

Elements in the environment that could cause trouble for the business or project.

T

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Create a new layer with all the Genially features.

Bring it to life with an interactive window

Got an idea?

Strengths

Excellent sales staff with strong knowledge of existing productsGood relationship with customersGood internal communicationsHigh traffic locationSuccessful marketing strategiesReputation for innovation

Threats

Downturn in economy may mean people are spending lessCompetitor opening shop nearbyCompetitors have launched a new advertising campaignCompetitors have a similar product

Weaknesses

Poor record keepingHolding too much stockCash flow problemsMarket research data may be out of dateHigh rental costsCurrently struggling to meet deadlines - too much work?

Opportunities

Customer demand - have asked sales staff for similar productProduct could be on the market for ChristmasLoyal customersSimilar products on the market are not as reliable or are more expensive