Created on Fri Oct 04 2019 15:21:15 GMT+0000 (Coordinated Universal Time)
Why storytelling is good for business.Turn the page.... Research shows that likeability is one of the main drivers behind consumer purchase decisions. While there are many ways to make yourself ‘likeable’, a good story about yourself or your brand is one of the most distinctive and memorable methods. Stories communicate to the listener exactly what you do and what you stand for. Therefore, it’s essential to craft compelling stories, both about yourself and your business.