VISUAL COMMUNICATION AND STORYTELLING
Margarita González del Hierro
Created on August 13, 2019
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Transcript
in Storytelling
The importance of
visual COMMUNICATION
Start
- Ally-
Ally is a recent college graduate.
SHE ATTENDS MEETINGS WITH INTEREST.
She's full of ideas, but a combination of fear and difficulty expressing her ideas means that she doesn't always participate.
SHE'S BEEN AT THE AGENCY FOR MONTHS NOW, AND HER FELLOWSHIP IS COMING TO AN END.
Her professional future depends on her skills and initiative.
One day, a huge opportunity presents itself.
- A big opportunity -
- What should she do? -
- IT'S A UNIQUE OPPORTUNITY -
lt's now
- She grabs her notebook and begins to draw -
Her words transform into images that flow:
She'll get the client's
- SHE NEEDS MORE -
Ally sees she's making progress but needs more support to craft her vision into a story.
Templates
Resources
Interactivity
Animation
Ge
Ni
A
LLy
+
The template gives her ideas on how to break down information
Now her idea will engage whoever sees her presentation as the viewer explores it visually
Ally couldn't be happier!
- nothing works -
The agency can't seem to satisfy the client.
- Ally knows it's her moment -
She gives her presentation full of visual communication and storytelling,
l love your ideas!
90% of the information we process is visual.
With Genially, visual communication reaches the next level, allowing you to create incredible communication experiences through the use of interactivity, storytelling and animation.
Animation gives added value to your content.
Visual metaphors cut down on text,
- Ally has learned a lot -
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New work