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GATHERCompile information, data, literature and insights to support content and guide the execution of a project.Conduct interviewsEvaluate survey or product usage dataResearch novel topics or marketsAlign information from several sourcesBrainstorm and crystalize campaign ideas

PLANProcess raw input and conceptualize assets that meet marketing strategy or technical document guidelines.Extract and prepare dataDevelop storylinesCoordinate content of related assetsConceptualize and plan graphicsConstruct infographics

CREATEGenerate compelling, audience-specific content for print and online assets that convey your story.Copywrite innovative and high-turnover contentEngineer clear instructions for useResearch, plan and author high-quality topical articlesConceptualize visuals, construct charts and infographicsPlan storyboards and develop voiceovers

MANAGECoordinate copywriting, review, layout and other project execution components within our network or yours.Oversee successful project completionGather and implement stakeholder inputLiaise with designers, video producers, interviewees, printers and moreCreate and track asset versioning

CHECKControl quality of created assets to ensure scientific veracity, message accuracy and language precision.Edit content for clarity, brevity and completenessCrosscheck facts and claimsSecure stakeholder approval and releaseCarry out document control processes

REACHRedesign content to make it accessible and compelling to a broader and more diverse audience.Translate and proofread DE-EN & EN-DETranscreate marketing slogans & messagesSimplify language to reach any reader (Plain language)Retarget text for new audiencesAbridge or repurpose existing content

REACH

GATHER

PLAN

CREATE

MANAGE

CHECK