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“If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.”

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do”

“Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world.”

“Your time is limited. Don’t waste it living someone else’s life.”

“Remembering you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There’s no reason not to follow your heart.”

“If today was the last day of my life would I want to do what I’m about to do today?”

“Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me.”

“We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? And we’ve all chosen to do this with our lives. So it better be damn good. It better be worth it.”

“It’s better to be a pirate than to join the Navy.”

“That’s been one of my mantras – focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.”