Social Media Strategy basic steps

1

Age, gender, location, education, income, profession, way of leaving, hobbies

Research Influencers

Research Buyer Persona

Check competitors Social Media

Build Relationships

Evaluate your results

Identify the best Social Media channel

Solve Buyer Persona Pain Points

Create a content bank & a consistent publishing cycle

Share expert's content

10 Steps for an efficient Social Media strategy

Define Target Audience

2

Define a persona. Who the story is about. Character, actitudes, motivations, pain points, etc.

4

It is important to check what social networks your competitors are using and how they are using them

3

Which personality fits your brand? activist, informer, authority, etc. Expert on technology, fashion, travel, marketing, etc. Choose 2 or 3 Niches Pick a topic that your ideal influencer talks about on social media. To reach your target, Whatever reach you think is best for your brand, narrow down the channels and the number of followers on those channels.

5

Check according to your buying persona which Social Media platforms are the best ones to use

10

Check your results, analize and improve your strategy

9

Search the most relevant contest from expert's. Invest on Getting more social media Followers

6

Talk about your buyer personal problems and how you are going to solve each of them

7

Create Blogs posts, Videos, Pictures, Infographics & Quick Tips

8

Now is time to Engage and build relationships