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X,//conclusión,From efficiency, scale, and stability to speed, flexibility, and nimbleness• From discontinuous broadcast to continuous conversation• From avoiding failure to absorbing it• From success as accomplishment to success as learning,//The Coming of Post-Industrial Society,01,LOGO AQUÍ,Work would rely on knowledge and creativity rather than bureaucracy or manual labor,2,->Production->Price->Promotion->Place,02,// From Efficiency to Adaptability"Economies of scale",Size,Item 1,Item 4,Item 3,Item 2,Efficiency,Structure,From Industrialism to Post-Industrialism,Emilio Martinez,Designing Delivery,1,Bell identified four key trans- formations that he believed would characterize the emergence of post-industrial society:,4,Service would replace products as the primary driver of economic activity,3,Corporations, which had previously strived for stability and continuity, would discover change and innovation as their underlying purpose,4,These three transformations would all depend on the pervasive infusion of computerization into business and daily life,X,STEP 5,Modern marketing evolved to convince people to buy the same things as one another.,// From Products to Service,The Industrial Age focused on optimizing the production and selling of products.,STEP 1,STEP 4,STEP 3,STEP 2,It became possible to manufacture millions of copies of the same object.,Interchangeable parts, assembly lines, and the division of labor enabled econo- mies of scale,Consumerism brought into being a world where people evaluated their lives by what they had, rather than how they felt.,//The Four P’s,In addition to being transaction-oriented, a product economy relies on a push marketing model. Companies use the Four P’s,<-,//From Discrete to Infused Experiences,Digital infusion has fully blossomed,The digital realm has moved beyond an isolated...,The virtualization of experience dramatically raises the stakes for digital ser- vice quality,X,03,In response to post-industrial challenges, busi- nesses are trying to unleash innovation by encouraging rather than stifling complex-systems-style communication and collaboration,A small business may run its finances using an online invoicing service from one com- pany, an expense service from another, and a tax service from a third,//Real-World Complexity,The cloud,Post-industrial Challenges,X,Item 5,Stability,User,Brands as Digital Conversations,Disruption invokes what Clay Christensen called the innovator’s dilemma.,// Facing Disruption,,//Thank's