From Industrialism to Post-Industrialism

From Industrialism to Post-Industrialism

Designing Delivery

Emilio Martinez

LOGO AQUÍ

//The Coming of Post-Industrial Society

Bell identified four key trans- formations that he believed would characterize the emergence of post-industrial society:

4

Service would replace products as the primary driver of economic activity

1

Work would rely on knowledge and creativity rather than bureaucracy or manual labor

Corporations, which had previously strived for stability and continuity, would discover change and innovation as their underlying purpose

2

3

4

These three transformations would all depend on the pervasive infusion of computerization into business and daily life

// From Products to Service

STEP 5

The Industrial Age focused on optimizing the production and selling of products.

STEP 1

STEP 4

STEP 3

STEP 2

Modern marketing evolved to convince people to buy the same things as one another.

It became possible to manufacture millions of copies of the same object.

Interchangeable parts, assembly lines, and the division of labor enabled econo- mies of scale

Consumerism brought into being a world where people evaluated their lives by what they had, rather than how they felt.

X

//The Four P’s

In addition to being transaction-oriented, a product economy relies on a push marketing model. Companies use the Four P’s

<-

->Production->Price->Promotion->Place

//From Discrete to Infused Experiences

Digital infusion has fully blossomed

The digital realm has moved beyond an isolated...

The virtualization of experience dramatically raises the stakes for digital ser- vice quality

01

X

03

02

//Real-World Complexity

In response to post-industrial challenges, busi- nesses are trying to unleash innovation by encouraging rather than stifling complex-systems-style communication and collaboration

Post-industrial Challenges

The cloud

A small business may run its finances using an online invoicing service from one com- pany, an expense service from another, and a tax service from a third

// From Efficiency to Adaptability"Economies of scale"

Item 5

Size

Item 1

Item 4

Item 3

Item 2

Stability

Efficiency

Structure

User

X

Brands as Digital Conversations

A brand represents “the unique story that consumers recall when they think of you.”

// Facing Disruption

Disruption invokes what Clay Christensen called the innovator’s dilemma.

//conclusión

From efficiency, scale, and stability to speed, flexibility, and nimbleness • From discontinuous broadcast to continuous conversation• From avoiding failure to absorbing it• From success as accomplishment to success as learning

X

//Thank's