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THEY THINK AND FEEL

WHAT

THEY HEAR

WHAT

THEY SEE

WHAT

THEY SAY AND DO

WHAT

IDEAL CUSTOMER PROFILE

STRAINS

RESULTS

FROM THEIR SURROUNDINGS: restaurants they've visited, trips, and good food.FROM CHANNELS OF COMMUNICATION: Internet, television, radio, newspapers and specialized magazines.FROM INFLUENTIAL PEOPLE: they take care of themselves, what they eat, that they have visited more places and enjoy life more.

FEARS: loneliness, losing their source of income.FRUSTRATIONS: the dichotomy of their life.

ATTITUDE IN PUBLIC: elegant, sophisticated, attentive and autonomous.DIFFERENTIATING FACTOR: they want to enjoy their life but they work a lot to be able to afford certain things.APPEARANCE: well-dressed and always appropriate for the occasion, organized.

WHAT THEY CONSIDER IMPORTANT: their surroundings, friends, job and quality of life.WORRIES: house and general expenses, work, maintaining a good quality of life.ASPIRATIONS: professional success, independence, good social interactions.FEELINGS: feeling they can always improve, they're optimistic, deserving that their efforts be compensated.

FRIENDS: coworkers and peers, mostly people between 30 and 35 years old.SURROUNDINGS: their house, workplace, bar, stores, supermarket, cafes and restaurants.WHAT THE MARKET OFFERS: all kinds of products, specifically in the gourmet section; they receive announcements from restaurants, cafes, boutiques and travel agencies.PROBLEMS: not finding what they need, monotony, not being able to save time, and market prices.

NECESSITIES: to have free time to enjoy life.OPPORTUNITIES: social get-togethers, parties, the possibility of climbing the social ladder.

PROFILE OF THE IDEAL CLIENT

THEY THINK AND FEEL

WHAT

THEY HEAR

WHAT

THEY SEE

WHAT

THEY SAY AND DO

WHAT