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Transcript

simple

representative / Coherent

Versatile

memorable / timeless

distinct

best vet-best practices in europe

ideasvaluesattitudes

Projectlogo

Which are the characteristics of a good logo?

Questing for a The Best Vet project Logo

Simple: Non Complicated

  • Simple is easier to remember.
  • Simple but representative.
  • Simple is elegant.
  • Less is more.

Representative and Coherent

Representative of the organization activity.

Targeted to an audience: clientele (real or potential)

Coherent with the mission, vision and values promoted by the organization.

VERSATILE

A good logo should look good in different kind of formats and sizes.

It should also be escalable to look good in different sizes.

LOGO

LOGO

LOGO

LOGO

MEMORABLE

The logo should be easily recalled and linked to the organization that represents.

TIMELESS

The logo should not go out of fashion. It has to last, if not for ever, at least enough to be recalled and linked to the company.

Distinctiveness

It has to be different, unique and singular. It should help to singularize the company.

https://www.straightnorth.com/insights/7-essential-qualities-great-logo/https://visualbloom.co/blog/7-caracteristicas-de-un-buen-logohttp://justcreative.com/2009/07/27/what-makes-a-good-logo/