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Transcript

pontem

One view to rule them all

Market

As of 2017 there are roughtly 25M developers wouldwide

Approximately 1M teams around the globe are using JIRA to manage their sprints.

1M

25

Million

2.5M

JIRA

Teams

Around 2.5M teams

BACKGROUND

Today’s R&D teams are predominantly using Agile methodology.

JIRA is the standard tool for managing agile methodology, specifically Scrum framework.

1

2

VS

PROBLEM

Teams working in Agile methodology are struggling to deliver on time.


They notice problems too late and they can't maintain the planned schedule.

JIRA is good for collaboration but not for the tracking or managing a team.

It's not specifically designed tools for team managers.

This is a burning issue in the hi-tec community.


Agile R&D teams aren’t delivering on time and waste resources trying to resolve this.

The race to solve this is at it’s peak.
(many plugins for JIRA are emerging lately)

The Solution - pontem,
Sprint Management as-a-service.

OPPORTUNITY

3

PRODUCT

Tracking system that analyzes and outputs sprint, task and resource level insights


Seamlessly integrates with Jira

Simple onboarding - just signup and instantly see your sprint performance.

SAAS solution – do not require installation, and provides continuous upgrades.

Gamification – team performance scoreboard showing best performing team members.

Native mobile apps, allowing to track performance at any time and place.


PRODUCT

4

Fast - Just a single tap on the app icon and get the current status of your commitements.

One focused view, allowing you to see the problems and handle them before they put your commitments at risk.

5

VISION

Integration with all major tools (Pivotal, Asana, Agilo, Active Collab, Trello)

Compelling features such as:

Compare your performance to teams around the world.
Improvement & workflow optimization suggestions.

Support for all major Agile frameworks (scrum, kanban...)

Become the industry standard for team management software

6

VALUE PROPOSITION

A

B

C

Short sale cycle - Just sign up and start using, no need for a sales person.

Easy onboarding - No need for implementation, just login with JIRA and get immediate value from pontem.

No dependencies - Does not require anyone besides the user who want to use it.

D

Fast validation - Validation of product in 5 months with a minimal financial risk.

7

GO TO MARKET PLAN

Individual managers that see an ad on linked-in or social media and got curious to how their current sprint is measured by pontem

Team managers

Scrum teams that waste time on status meetings and search for a realtime

status analysis tool

Scrum teams

Organic

Teams and team managers that saw other teams in their organization using pontem

Small Startups

Small startup companies that want to get the most out of their budget

8

BUSINESS MODEL

> Free for the first month

> Monthly/Yearly subscription-based, very few $$ per user
(low value/high volume model)

Predicted income (3 years for a 10% of potential users)
1 Year $20K
2 Year $500K
3 Year $6M

Market

1 Month free trial

$10 per month per team

$25 per month per team

$1200 per license

$200 per month per domain

9

MILESTONES

1st Milestone (5 months - $100K)


> Dev P1 (50% of budget)
>> A fully functional web application allowing
users to receive value from day 1.
>> Very simple and fast on-boarding.

> Marketing P1 (20% of budget)
>> 50 total active users of a very precise market - small startup teams using JIRA
> Company founding + Infra + misc (30% of budget)

2nd Milestone (12 months - $250K)

> Dev P2 (40% of budget)
>> Web application improvements
>> Mobile apps

> Marketing p2 (40% of budget)
>> 1000 active users
>> 300 paying users

> Infra + misc (20% of budget)

Future rounds

Plan to raise further round in 12-18
months to turn up the heat on marketing

2nd Milestone (7 months - $250K)

> Dev P2
>> Web application imporovements
>> Mobile apps

> Marketing p2
>> 1000 active users
>> 300 paying users

1st Milestone (5 months - $100K)


> Dev P1
>> A fully functional web application allowing users to
receive value from day 1.
>> Very simple and fast on-boarding.

> Marketing P1
>> 20 total active users of a very precise market - small
startup teams using JIRA

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Month 11

Month 12

10

COMPETITORS

JIRA (Atlassian)

Revenue: $500M

Users: 1M teams
Company size: 2K
Funding: $210M
Disadvantages:
Dashboard is complicated and require a lot of work.
No progress based performance analysis.


Revenue: $260M

Users: 100k teams
Company size: 2000
Funding: $55M
Disadvantages:
Does not offer a team and sprint oriented dashboard.

Pivotal Tracker (Pivotal)

Revenue: $30M

Users: 140K teams
Company size: 300
Funding: $88M
Disadvantages:
Does not offer a team and sprint oriented dashboard.
Less Agile based framework.

Assana

pontem

CONTACT

972-54-745-0746

daviddayag@gmail.com