Data Science
leetrawick
Created on January 30, 2017
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Transcript
Customer Behavior Analysis
LeeTrawick@gmail.com
Lee Trawick, Associate Actuary
Data Science
// methodology
STEP 5
I loaded 5 flat csv files into Microsoft SQL server
STEP 1
STEP 4
STEP 3
STEP 2
I analysed the data for key insights
I built a predictive model using Python and XGBoost
I built a Tableau Dashboard fed by the new database.
I summarized my findings into a presentation
//average visit time
This chart shows the average time a customer spent inside a store. Keep in mind that the customer visit time is a left skewed distribution because most people are going to spend less than 3 minutes in the store. This will bring down the average. On average, only 20% of customers will stay in a store for more than 15 minutes.
08
//introduction
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