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Data Science
Lee Trawick, Associate Actuary
LeeTrawick@gmail.com
Customer Behavior Analysis
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Customer Behavior Analysis

LeeTrawick@gmail.com

Lee Trawick, Associate Actuary

Data Science

// methodology

STEP 5

I loaded 5 flat csv files into Microsoft SQL server

STEP 1

STEP 4

STEP 3

STEP 2

I analysed the data for key insights

I built a predictive model using Python and XGBoost

I built a Tableau Dashboard fed by the new database.

I summarized my findings into a presentation

//average visit time

This chart shows the average time a customer spent inside a store. Keep in mind that the customer visit time is a left skewed distribution because most people are going to spend less than 3 minutes in the store. This will bring down the average. On average, only 20% of customers will stay in a store for more than 15 minutes.

08

//introduction

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