Steps to create an awareness campaign
carmen.mellado
Created on October 16, 2016
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Transcript
CREATING AN AWARENESS CAMPAIGN
- Choose a theme and a message
- Know your audience
- Research your topic
- Find your inspiration
- Think outside the box
- Be different
- Choose typography: text colour, size and shape
- Set up contents
- Choose music for the theme, tempo and mood
- Use unique images
- Grab attention
- Capture emotions
- Choose an original, catchy slogan
- Short to the point
- Be persuasive
Step 1: Information
Step 2: Creativity
Step 5: Layout
Step 4: Illustrations
Step 3: Headlines